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In an unprecedented move in the world of digital economy, the globally famous TikTok star, Khaby Lame, has signed a deal described as historic, valued at approximately $900 million, making it one of the largest monetization deals ever signed by a content creator worldwide. The deal came after Rich Sparkle Holdings acquired the commercial rights to Khaby Lame's personal brand, allowing the company to use his image and visual identity without his direct involvement, through a digital model supported by artificial intelligence technologies.

This model will be capable of producing content, broadcasting advertisements, and providing multilingual live streams around the clock, catering to various time zones around the world. To ensure an accurate simulation of Khaby's personality, the system will rely on his face, voice, behavioral patterns, and known reactions.

According to estimates from several analysts, annual revenues generated from live streaming and production lines associated with the brand could reach approximately $4 billion.

The deal includes the sale of a partial stake in Khaby's company, Step Distinctive Limited, to Rich Sparkle Holdings, which is listed in the United States, granting the latter—through its operational partners—exclusive rights to manage Khaby's global business activities for an initial period of 36 months, as reported by Business Insider.

Under the agreement, Khaby Lame will become a controlling shareholder in Rich Sparkle Holdings, placing him in a position that goes beyond the role of a creative partner to that of a partner in ownership and the commercial infrastructure built around his personal brand.

The first phase of implementing the business strategy is set to focus on the markets of the United States, the Middle East, and Southeast Asia, with plans to gradually expand over the next three years.

Rich Sparkle will also collaborate with Anhui Xiaoheiyang Network Technology Co., Ltd., a Chinese company specializing in content-based e-commerce, which has extensive experience in managing large projects led by digital content creators.

It is worth mentioning that Khaby Lame gained his global fame through silent and simple videos that cleverly mock complex and exaggerated "life hacks." This wordless style has enabled him to break language barriers and build a culturally diverse fan base in a record time.

Khaby currently has around 360 million followers across various social media platforms, making him one of the most influential digital personalities in the world and a rare model of true global reach in the era of content creators.