تعزيز الثقة في الأسواق من خلال الابتكار المتوافق مع الشريعة الإسلامية

Badr Al-Kalouti, speaking about regional growth and operations at Binance in the Middle East, North Africa, South Asia, and Turkey

– How important is trust when launching Sharia-compliant financial products, especially in markets like Pakistan?

Trust is one of the fundamental components of all Binance products, and its importance increases when offering a product like "Sharia Earn." Users do not only place their trust in us to manage their assets, but they also rely on us to respect the religious values they believe in, which is a responsibility we take seriously. Therefore, Binance has collaborated with "Amani Consulting," a globally accredited consulting firm, to ensure the product's compliance with Islamic principles.

– What steps do you intend to take to raise awareness and educate users about compliance with Sharia law in this field, and not just regarding cryptocurrencies?

Binance prioritizes education and awareness of cryptocurrencies through tools like the "Binance Academy," which is one of the few comprehensive free educational platforms worldwide in the field of digital assets. Our approach to educating users about the "Sharia Earn" product stems from this direction, as we have launched a dedicated series of lessons, articles, and guidelines that explain the fundamentals of the product and help users navigate the platform with clarity and confidence.

– How does Binance adapt its platform to align with local cultures, religious beliefs, and regulatory frameworks, and is compliance with Sharia law a fundamental pillar of this strategy?

As we continue to expand, the importance of considering the unique characteristics of each market increases, including local culture, religious beliefs, and regulatory frameworks. In some communities, financial decisions are made within a family framework, while in others, they are associated with independence and financial freedom. These subtle differences form the basis for designing our products.

From this perspective, Sharia-compliant services hold particular significance in predominantly Muslim regions, where religious values play a key role in saving, investing, and wealth-building decisions. We launched the "Sharia Earn" product as part of our broader commitment to providing innovative solutions that respect the culture of communities and align with their values.

– How does the launch of Sharia-compliant products align with Binance's mission to promote financial inclusion globally?

The launch of Sharia-compliant products is a fundamental pillar of Binance's strategy to promote financial inclusion worldwide. Although the Islamic finance market exceeds $4 trillion, millions of Muslims remain excluded from the decentralized finance movement, not due to a lack of interest, but because of the ambiguity surrounding religious compliance.

Through the "Sharia Earn" product, we aim not only to provide an alternative financial option but also to open the door for groups that have been excluded from this sector, empowering Muslim users, developers, and innovators to contribute to building and participating in the future of Web 3.

– The availability of the "Sharia Earn" product is not limited to Pakistan but includes many Islamic markets. What does this widespread availability reflect about Binance's commitment to Muslim users around the world?

The availability of the "Sharia Earn" product in several Islamic markets underscores Binance's commitment to empowering individuals to access financial freedom tools without compromising their values. We believe that innovation should not conflict with religious principles, which is why we have made the "Sharia Earn" product available in 31 predominantly Muslim countries in the Middle East, North Africa, and Southeast Asia, providing users with a safe and compliant means to explore the world of cryptocurrencies.