مبرة تعقد الدورة الثامنة لمجلس القيادة السعودي في الرياض بمشاركة نخبة من قادة التواصل

The Mabara in Riyadh will hold the eighth session of the Saudi Leadership Council on November 3, 2026, featuring a select group of communication leaders and experts from government entities and leading companies in a meeting that discusses the transformations reshaping the role of strategic communication and its ability to build trust, enhance reputation, support decision-making, and create impact.
This year's council is held under the slogan "From Vision to Impact: How Strategic Communication Leads the Transformation Journey in the Kingdom of Saudi Arabia," amidst the expanding role of communication within institutions and the changing environment's demand for practices that can better anticipate challenges, manage reputation, build relationships with stakeholders, and align communication with strategic priorities and institutional outcomes.
The council's discussions will address the future of the profession and the role of communication in transforming visions into impact, enhancing institutions' adaptability, alongside the opportunities and challenges posed by artificial intelligence and emerging technologies on building trust and the future of communication.
The council will open with a speech by Ahmed Fahd Al-Shammari, the official spokesperson for Gazco Holding and Vice President of Marketing, Corporate Communication, Sustainability, and Customer Experience, titled "Trust Amid Change: Leading Communication in a New Regional Landscape." Al-Shammari's participation reflects Gazco's role as the strategic partner and main sponsor of the council, where his speech will address the responsibility of communication leaders in building trust and leading communication in a changing regional environment.
The Saudi Leadership Council includes three main sessions discussing the transformations reshaping the role of communication and the future of the profession.
The first session, "From Vision to Impact: Communication as a Driver of Transformation," discusses the role of communication in turning visions and strategies into tangible impact. The session will be moderated by Waleed Al-Harbi, the General Supervisor of Corporate Communication at the Saudi Ministry of Health, with participation from Saleh Ibrahim Al-Zuwaid, Director General of Media and Communication at the Royal Commission for Riyadh City, Saja Al-Shammari, a Saudi writer and media expert specializing in corporate communication, and Ameera Anwar Effendi, an executive leader in corporate communication and brand building.
The second session, "The Future of Communication: Artificial Intelligence, Trust, and Leadership in Times of Uncertainty," will be moderated by Munther Mahmoud Tayeb, a fellow and Vice Chairman of the Mabara Board and Chairman of the Saudi Leadership Council, with participation from Nora Abdul Rahman Al-Sheikh, an executive expert in marketing and corporate communication and brand management, Turki Al-Taimi, Head of Corporate Communication at the Diriyah Gate Development Authority, and Taysir Al-Mufrej, Executive Director of Strategic Communication and Official Spokesperson for the General Authority for Real Estate.
The third session, "Impactful Institutional Transformation: Building Future-Ready Institutions," discusses the role of communication and leadership in enabling institutions to keep pace with transformations and prepare for the future. It will be moderated by Hiba Fattani, a fellow and member of the strategic council at Mabara and the General Director of the Media Office for the Government of Ras Al Khaimah, with participation from Katerina Belova, a member of the strategic council at Mabara and CEO of SIG XP, Dr. Stephen Carl Smith, Senior Corporate Communication Specialist at Marafiq, and Dr. Muath Al-Jaafari, CEO of Tharwa Consulting.
In this context, Munther Mahmoud Tayeb, Vice Chairman of the Mabara Board and Chairman of the Saudi Leadership Council, stated: "Communication is witnessing a transformation in its role and status within institutions, shifting from managing messages to creating impact, building trust, and supporting decision-making. The Saudi Leadership Council brings together a select group of leaders in the profession and experts around the issues that shape the future of communication and enhance its ability to keep pace with transformations and create sustainable value for institutions and society."
He added that the council aims to provide a professional space for exchanging experiences and visions among sector leaders and linking communication practices to the challenges and opportunities facing institutions today, contributing to the development of the profession and building its future capabilities.
This year, Gazco participates in supporting the Saudi Leadership Council as the strategic partner and main sponsor, while Karma serves as the golden partner for insights, analysis, and impactful communication, alongside Flynas as the official airline, in addition to A2Z Media Group and Jumar Public Relations as supporting partners.
About Mabara
Mabara is the leading authority for the public relations and impact sector in the region, currently comprising over 1,400 members. It aims to contribute to the development of the capabilities of those working in the fields of public relations and communication by providing a platform for knowledge exchange, professional development, advocating for the sector's interests, raising professional standards, and building a thriving community for communication professionals across the region.