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Sports clubs are entering a new era where revenues are not limited to tickets and sponsorships, but extend to digital membership programs. In this context, Al-Nassr Club in Saudi Arabia today launched a comprehensive package of memberships, starting from the fan membership (100 SAR) to the platinum membership (100,000 SAR), aiming to diversify income sources and enhance the digital fan base.

Membership Plans:

Fan: 100 SAR (voting rights with a digital card)

Nassrawi: 500 SAR (additions such as a welcome package and a 5% discount)

Global: 1,000 SAR (10% discount with two entries for training sessions)

Gold: 10,000 SAR (20% discount with six entries for training sessions)

Platinum: 100,000 SAR (25% discount with eight entries and special benefits)

Revenue Potential:

Economic calculations show that this step could transform Al-Nassr into a global financial model if it succeeds in attracting a large number of subscribers.

When targeting 20 million subscribers for the fan membership, it would amount to 20 million × 100 SAR = 2 billion SAR annually.

With a balanced distribution across memberships: 10 million fans × 100 SAR = 1 billion SAR, 1 million Nassrawis × 500 SAR = 500 million SAR, 500,000 Globals × 1,000 SAR = 500 million SAR, 50,000 Golds × 10,000 SAR = 500 million SAR, and 10,000 Platinums × 100,000 SAR = 1 billion SAR, the total potential would be = 3.5 billion SAR annually.

Added Value:

Dr. Walid Al-Ghasab, a professor of finance and governance, believes that this structure goes beyond being a tool for increasing revenues to becoming a strategic lever, stating: Al-Nassr has the opportunity to transform its fans into digital stakeholders in the club's journey. Generating revenue is important, but the greater value lies in collecting accurate data about the audience, which opens up opportunities to expand products and sign more attractive partnerships with sponsors.

Success Factors:

Al-Ghasab adds that the success factors are:

Geographical expansion: Targeting fans in Asia and Africa through flexible payment solutions.

Added value: Exclusive content, discounts, digital benefits.

Strategic partnerships: With telecommunications companies, broadcasting platforms, and global stores.

If Al-Nassr succeeds in implementing this plan, it will not only compete with European clubs on the field but also in the digital sports economy market, becoming one of the strongest investment models in global football, in line with the objectives of Saudi Vision 2030.