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The Ghost Lashes trend is a beauty style that focuses on highlighting natural lashes with minimal makeup or almost no final product at all. Its concept relies on showcasing the eyes in a clean and simple way without heavy layers of mascara or false lashes, sometimes just curling the lashes or applying a clear gel that gives them a natural lift and shine.

The reason for its popularity is the recent fashion shift towards the principle of "less is more" and the search for pure and natural beauty, in addition to being comfortable and practical, especially in hot weather or daytime events. Celebrities like Hailey Bieber and Kylie Jenner have appeared in this style on the red carpet, which has boosted its presence on social media.

This trend gives a modern and refreshing look, saves preparation time, and maintains the health of the lashes by avoiding exposure to heavy products or repeated tugging during mascara removal. It also highlights other facial features such as eyebrows, lips, and fresh skin.

To achieve it, one can simply curl the lashes and use a serum or clear gel, or apply a light layer of brown mascara focusing only on the tips, leaving the roots natural for a light and effortless feel. This trend is suitable for summer looks, beach vibes, and relaxing days, but it is also an elegant option for daily style for those who love simplicity.