السعوديات يستهلكن منتجات «التجميل الحلال» بـ 11 مليار دولار بحلول 2033

A specialized research and market movement institution stated that the market for "halal" beauty products will rise from $3.57 billion in 2024 to $11.16 billion during the years 2025-2033. The company "Research and Markets" attributed this leap in the size of the halal beauty products market to customer desires for chemical-free products, the support of the Saudi state for production companies under the Kingdom's Vision 2030, the increasing purchasing power of women, the influence of social media, and the ease of access to e-commerce sites. The company added that several factors are behind the continuous expansion of the halal beauty products market in Saudi Arabia; particularly the growing awareness of the use of halal products among consumers, the search for compliance with religious requirements, and the avoidance of goods that use alcohol and pig fat in their production. Analysts quoted by the company stated that the initiatives of Vision 2030 have created conditions conducive to the growth of commodity markets. It added that discretionary spending on personal care products has seen a noticeable increase due to the rising influence of the middle classes, who now have higher incomes from which they can spend on these needs. "Research and Markets" confirmed that the increasing consumer desire for skincare, haircare, and makeup products from companies that have certifications confirming that these products meet "halal" requirements has led to an increase in the number of producing companies. It explained that the prosperity of these companies and their products resulted from the average income of Saudi individuals reaching $27,680, according to June 2024 figures, while unemployment recorded a rate of around 5%, and inflation remained below 2%. The rise in spending on halal beauty products was attributed to the increasing number of young generations among the Saudi population, and their desire to care for their skin, hair, and makeup. Official and international statistics indicate that about 63% of the Kingdom's population is under 30 years old. They are fond of communication technology, which provides awareness, connection, and knowledge about the components of beauty products.