As visitors exit Prince Mohammed bin Abdulaziz International Airport in Medina, they see a road that connects the aesthetic beauty of the urban scene of the city of the Prophet Muhammad, peace be upon him. Starting from the airport, whose design is a model of the palm trees for which Medina is famous, passing through the Vision of Medina project, which is considered the largest hospitality project in the world, and reaching the Prophet's Mosque, this is the road that the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz, directed to be named "Prince Mohammed bin Salman bin Abdulaziz." The road is a strategic axis in Medina, extending for a distance of 13 kilometers, intersecting with the most important main roads, which are: King Faisal bin Abdulaziz Road (the first ring road), King Abdullah bin Abdulaziz Road (the second ring road), and King Khalid bin Abdulaziz Road (the third ring road). Additionally, a number of developmental projects are being implemented along "Prince Mohammed bin Salman Road" by the Medina Region Municipality and the Region Development Authority, the most prominent of which is "Humanizing the City" to develop vehicle and pedestrian pathways and building facades, within the design guidelines of the Saudi construction map aimed at enhancing quality of life and developing the urban scene, alongside the environmental rehabilitation project for Wadi Qana, one of the most important historical valleys.

"Humanizing Medina" is a comprehensive developmental program aimed at enhancing the human dimension in urban development and making the city a more livable environment, in line with the Kingdom's Vision 2030. The program focuses on improving the quality of life for residents and visitors through a range of initiatives and projects.

The program comes on several key axes to provide a unique experience, which are:

• Green and Aesthetic Environment

The program enhances green spaces, gardens, and open areas, focusing on afforestation to reduce temperatures and improve air quality. A prominent example of this is the "Quba Avenue" project, which transformed the street into a pedestrian pathway connecting the Prophet's Mosque to Quba Mosque, facilitating visitor movement and enhancing the aesthetic aspect of the area.

• Heritage and Visual Identity

The program aims to preserve and highlight the architectural identity of Medina by improving the visual landscape and developing historical neighborhoods, contributing to strengthening the connection of residents and visitors to the city's rich heritage.

• Urban Transport and Walking

The initiatives focus on improving the urban transport network and providing safe pathways for pedestrians and cyclists, encouraging the use of environmentally friendly transportation and reducing reliance on cars.

• Environmental Sustainability

The program applies sustainability principles in all projects, such as using treated water for irrigation and recycling waste, ensuring the preservation of natural resources and reducing the environmental impact of urban development.