تحت شعار «حياة أسمى» تطلق رفاد للاستثمار والتطوير العقاري استراتيجيتها الجديدة

This step reflects the company's direction towards building integrated communities and providing real estate logistics solutions that contribute to improving the quality of life and meeting the evolving needs of Saudi society.

Refad Investment and Real Estate Development Company announced the launch of its new developmental strategy, which focuses on developing integrated communities, mixed-use projects, and real estate logistics solutions, within a comprehensive vision aimed at building smart and sustainable urban environments that support quality of life and stimulate economic and tourism activities, in line with the objectives of Saudi Vision 2030.

Through this approach, Refad aims to transcend the traditional real estate model and transform into a developer that offers integrated living experiences, stemming from a deep understanding of the evolving needs of residents. This transformation is based on a core principle that successful communities are those that place people at the heart of development and provide an environment that supports their well-being and quality of life in the long term.

In this context, Abdulhadi Al-Qahtani, General Manager of Refad Investment and Real Estate Development Company, stated:

“We do not develop projects; we redefine life experiences. Our new strategy reflects our commitment to developing urban destinations that make a real difference in individuals' lifestyles, providing an integrated environment that enhances interaction, nourishes community ties, and meets future needs.”

This strategy includes adopting a distinctive approach to real estate development management, focusing on the integration of smart infrastructure and connected services, with a strict commitment to sustainability principles. The company is keen to achieve a delicate balance between advanced urban standards and the human dimension, enhancing communities' ability to grow and evolve within environments that celebrate humanity and meet its needs.

For his part, Engineer Khalid Al-Mubarak, Head of Development Sector at the company, commented: Refad's vision is realized through its ambitious strategy focused on urban sustainability and its integrated and specialized team across various fields. By developing quality projects in different sectors to enhance quality of life, along with its advanced logistics centers, the company innovates modern environments that meet the highest global standards.

Refad will focus in the coming phase on implementing this vision through strategic projects such as Miraf District, developing a dedicated business destination in Al Khobar, and enhancing existing assets in line with its advanced vision in the development sector. Additionally, it aims to develop integrated logistics areas in cities inside and outside the Kingdom to provide operational solutions that support supply chains and various activities. The company also seeks to strengthen its partnerships with various stakeholders in both the public and private sectors to be an active element in national urban development.

About Refad:

“Refad Investment and Real Estate Development” is a Saudi company focused on developing an integrated lifestyle that includes flexible and innovative real estate and logistics solutions that align with local market aspirations. Its projects include residential complexes and real estate development projects such as “Miraf District,” in addition to dedicated sites for building warehouses and logistics facilities tailored to customer needs. Refad aims to support the objectives of Saudi Vision 2030 by developing projects that contribute to urban growth and enhance the efficiency of the logistics services sector in the Kingdom.

For more information, please visit the official platforms:

Website: Refad.com.sa Instagram: @refad_ksa X (Twitter): @Refad_ksa