الحلول «المبتكرة» والسلامة المرورية

A conference titled Money 20/20 Middle East was held last week in the Saudi capital, Riyadh; it is a prominent international conference in the field of financial technology and services and their future, attended by leaders in the financial sector and the future of financial services, including artificial intelligence and digital payments, supported by Saudi Vision 2030. The conference attracted more than 350 speakers with an attendance exceeding 45,000 visitors, featuring over 450 brands and more than 600 investors from over 40 countries.

There are several Saudi national companies and institutions that have a direct relationship with the topics and files presented at the conference, especially in vehicle insurance issues and innovative digital financial solutions. These leading methods have significant implications for traffic safety. One of these companies is Najm for Insurance Services, which focused on open discussions at its booth during the conference with its experts on an interactive platform regarding these digital solutions that are directly related to important traffic safety issues; for instance, the technology for remote accident inspections, which has a clear impact on reducing waiting times through advanced technologies that enable rapid final processing, thus minimizing the impact of these traffic accidents on traffic flow. The quick processing of traffic accidents, whether with the presence of a Najm representative or remotely, will clearly help alleviate traffic congestion, especially in large cities. Riyadh, the capital, experiences significant traffic congestion on some of its roads, and in the event of a traffic accident, delays in processing can mean traffic disruption for hours, especially during peak times. As I have heard and seen, Najm vehicles are present around the clock on the main roads and streets in the densely populated and trafficked cities of the Kingdom. Vehicle insurance issues have become mandatory in the Kingdom, referring to vehicle insurance in its comprehensive and third-party forms. Insurance companies are now offering insurance proposals, especially for third-party coverage, and messages start flowing to our mobile phones as we approach the end of our vehicle insurance. This is a commendable initiative from these companies and the traffic department in reminding us of the importance of insurance to protect rights and lives. We are now keen to avoid recklessness and speeding to prevent traffic accidents from affecting our insurance records and, consequently, the insurance value compared to before. Najm operates an advanced system for third-party insurance clients with an easy and documented framework for assessing vehicle damages resulting from traffic accidents among insurance companies, repair workshops, customers, and assessment centers in a single network. Najm has become essential in the vehicle insurance system, providing important initiatives related to traffic safety, as studies are conducted on driver behaviors and analyzing their actual data based on precise indicators such as speed, sudden stops, and brake usage, all of which affect traffic safety.

Saudi Vision 2030 includes an important program, the Quality of Life Program, which has many facets; one of the most important is comprehensive traffic safety for all. If this aspect is neglected, there could be disasters that threaten lives and cause social and psychological tragedies for some. From this perspective, Najm has launched this initiative, focusing on initiatives aimed at traffic safety, avoiding accidents, and addressing their causes before they occur, such as the "Red Box" initiative, which aims to utilize Najm's data to map traffic accidents in the Kingdom and identify the most accident-prone locations, providing this data to government agencies for scientific processing. Another initiative is a public awareness campaign signed with the General Secretariat of the Ministerial Committee for Traffic Safety under the slogan "We Don't Want You to Violate," which emphasizes the importance of adhering to traffic laws and regulations, ultimately aiming to reduce traffic accident rates and, consequently, decrease fatalities and injuries from traffic accidents. There is also an initiative to promote the culture of insurance and emphasize its importance in protecting rights with insurance partners in this sector under the title "Insure and You Will Be Safe."

There is no doubt that this sector, referring to the insurance sector, is of utmost importance in terms of its contribution to the national economy, as well as its significance in regulating relationships with various parties in the event of traffic accidents, God forbid. The presence of innovative initiatives and solutions that employ advanced technology, such as artificial intelligence applications and remote accident management, will serve a wide range of community segments and companies investing in this sector.