لم تعد الحروب تُخاض على السهول المكشوفة، ولا تُقاس الانتصارات بخرائط الدمار أو جثث المقاتلين، برز سلاحٌ لا يُرى، لا تُشمّ رائحته، ولا يُسمع له دويُّ انفجار، لكنه يهزّ عروشاً بل ويسقطها، ويُغيّر عقولاً، ويُعيد تشكيل العالم في صمت.
إنه سلاحٌ فتّاك تفوّق على أزيز الرصاص و«رجد» المدافع، إنه «القنبلة الإعلامية النووية»، سلاح العصر الذي يحارب بالكلمة والصورة، ويُدمّر بالرواية والقصّة.
لم يعد الإعلام مجرّد مرآة تعكس الواقع، بل صار مصنعاً يصوغ «حقائق» و«أكاذيب» جديدة حسب اقتضاء الحاجة، لقد تحوّل من ناقلٍ للأخبار إلى مهندسٍ للوعي الجمعي، من كاشفٍ للحقائق والأكاذيب إلى مُنتجٍ لها.
إن مَنْ يمسك بزمام الصورة يتحكّم في المشاعر، ومَنْ يملك الميكروفون يفرض السردية، ومَنْ يتقن فنّ «التركيب» والتقطيع والإيحاء، يستطيع أن يوجّه الجماهير: متى يغضبون، وكيف يحبّون، وما يجب أن يعتقدون.
إنها عملية جراحية دقيقة تُجرى للعقل الجمعي، لا تترك ندوباً ظاهرة، لكنها تشوّه البُنى التحتية للهوية والانتماء.
تلك القنابل لا تُخزّن في صوامع تحت الأرض، بل تُصنع في استوديوهات زاهية الإضاءة، تُطلَق من شاشاتٍ صغيرة في أيدينا، وتنفجر في صمّام أذهاننا.
تراها في ابتسامة مذيعةٍ «جميلة» تبث السم بابتسامة، أو في تقريرٍ «محايد» شكلاً ويحمل في طياته الغام التضليل.
إنها حرب لا تعرف الجبهات التقليدية، تُشنّ من دولةٍ على أخرى، أو من فردٍ على مجتمعه، بل ومن شابٍّ على ذاته وهو يغوص في دوّامة المحتوى.
نحن لسنا تحت القصف، بل تحت «سردية خفية»، تحاول أن تجعل منّا مُستَعمَرين بالقصص المُغلفة بأصوات ناعمة، وموسيقى خلفية رومانسية جذابة، وترجمات ذكية تخترق دفاعاتنا غير القابلة للتشكيك لمواطنين أحبوا بلدهم وتفانوا بالدفاع عنه بالسيف وبالقلم؛ فالسعوديون لا يدافعون بالوكالة وليسوا موظفين بوظيفة (مدافع) إنما إخلاصهم وولاؤهم وانتماؤهم جعلهم هدفاً للأعداء ومن يسير على نهجهم بإلصاق تهمة (وطنجي) بهم، لنرى للأسف بعض المواطنين يرددونها دونما وعي منهم أنها معول تصنيف لشق صف الوحدة الوطنية.
حروب الهوية تُشعل الروايات المتنافِرة لنيران الفرقة داخل المجتمع الواحد، فتتحول الخلافات إلى هاويات سحيقة.
السؤال الذي يلحّ كوجع الضمير: كم من وطنٍ سقطت حصونه الداخلية بلا طلقة رصاص؟!
كم من شعبٍ رأى قناعاته تتآكل وهو منبهرٌ ببريق الشاشة؟!
كم من شابٍ ظنّ نفسه حُرّاً في تفكيره، وهو في حقيقة الأمر مجرّد رهين لخوارزميةٍ مدفوعة الثمن، أو لروايةٍ مُعدّة سلفاً في غرف عمليات إعلامية نووية؟!
في مواجهة هذا الطوفان، لم يعد الصدق وحده درعاً كافياً، فالخطر لا يكمن فقط في الكذب الصريح، بل في «نصف الحقيقة»، وفي «التضليل بالانتقاء»، وفي التلاعب بالعواطف عبر قصصٍ كاذبة منطقياً، لم يعد رفض الكذب ضمانة، بل يجب فكّ شيفرة الرسالة، وتفكيك آليات التأثير الخفيّة:
السؤال الدائم: مَنْ وراء هذا المحتوى؟! وما هدفه الحقيقي؟! ومَنْ المستفيد؟!
صمت المواطن أمام القصف الإعلامي الخبيث ليس حياداً نبيلًا، بل هو انتحار بطيء للعقل الجمعي.
إنها معركة الوجود الفكري التي تُخاض الآن، هنا في هذه اللحظة بالذات، عند فتحنا هاتفنا، أو مشاهدتنا نشرة أخبار، أو مشاركتنا منشوراً.
إن ساحتها الحقيقية ليست في الميادين العامة، بل في عزلتنا الرقمية، في حواراتنا الداخلية على منصات التواصل، وفي اختياراتنا الواعية لما نستهلكه من أفكار.
في عصر القنبلة الإعلامية النووية، حيث تحوّلت الكلمات إلى أسلحة فتاكة، والصور إلى قذائف موجهة، والخوارزميات إلى قادة معارك غير مرئية، فإن امتلاك المناعة النقدية والبوصلة الأخلاقية لم يعد كافياً فكرياً، بل إما أن نكون صُنّاع وعي بالأسلحة الحديثة، أو سنكون ضحايا لتشكيل وعي الآخرين.
انتهى زمن أن نضيء شمعة اليقظة في ظلام التضليل، أو نستسلم للانفجار الصامت الذي يمحو هوياتنا ويذرونا رماداً على ركام ذواتنا الضائعة.
إنه زمن الحرب النووية الإعلامية، والاكتفاء بالأسلحة الإعلامية الكلاسيكية أصبح جزءاً من التاريخ في عصر «الإعلام النووي».
عبداللطيف آل الشيخ
القنبلة الإعلامية النووية
27 يوليو 2025 - 00:05
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آخر تحديث 27 يوليو 2025 - 00:05
تابع قناة عكاظ على الواتساب
Wars are no longer fought on open plains, and victories are not measured by maps of destruction or the bodies of fighters. A weapon has emerged that is unseen, un-smelled, and unheard, yet it shakes thrones and even topples them, changes minds, and reshapes the world in silence.
It is a deadly weapon that surpasses the whir of bullets and the rumble of cannons; it is the "nuclear media bomb," the weapon of the age that fights with words and images, and destroys through narrative and story.
Media is no longer just a mirror reflecting reality; it has become a factory that shapes new "truths" and "lies" as needed. It has transformed from a news transmitter to an engineer of collective consciousness, from a revealer of truths and lies to a producer of them.
Those who hold the reins of imagery control emotions, and those who possess the microphone impose the narrative. Those who master the art of "editing," cutting, and suggestion can direct the masses: when to be angry, how to love, and what to believe.
It is a precise surgical operation performed on the collective mind, leaving no visible scars, yet it distorts the underlying structures of identity and belonging.
These bombs are not stored in silos underground; they are made in brightly lit studios, launched from small screens in our hands, and explode in the valves of our minds.
You see them in the smile of a "beautiful" anchor delivering poison with a grin, or in a report that appears "neutral" but carries within it layers of misleading ambiguity.
It is a war that knows no traditional fronts, waged from one state against another, or from an individual against their society, but rather from a young person against themselves as they dive into the whirlpool of content.
We are not under bombardment; we are under a "hidden narrative" that tries to make us colonized by stories wrapped in soft voices, attractive romantic background music, and clever translations that penetrate our unquestionable defenses as citizens who love their country and dedicate themselves to defending it with sword and pen. Saudis do not defend by proxy, nor are they employed as "defenders"; rather, their loyalty and belonging have made them targets for enemies and those who follow their path by labeling them as "nationalists." Unfortunately, we see some citizens repeating this without realizing that it is a tool for classifying and dividing national unity.
Identity wars ignite conflicting narratives that fuel the fires of division within a single community, turning disagreements into deep chasms.
The pressing question, like a pang of conscience: how many nations have seen their internal fortifications fall without a single bullet being fired?!
How many peoples have watched their convictions erode while they are dazzled by the screen's glow?!
How many young people thought themselves free in their thinking, while in reality, they are merely hostages to a paid algorithm or a pre-prepared narrative in nuclear media operations rooms?!
In the face of this flood, honesty alone is no longer a sufficient shield. The danger lies not only in outright lies but also in "half-truths," in "misleading through selection," and in manipulating emotions through logically false stories. Rejecting lies is no longer a guarantee; we must decode the message and dismantle the hidden mechanisms of influence:
The constant question: who is behind this content?! What is its true purpose?! Who benefits from it?!
The silence of the citizen in the face of malicious media bombardment is not noble neutrality; it is a slow suicide of the collective mind.
This is the battle for intellectual existence being fought now, at this very moment, when we open our phones, watch the news, or share a post.
Its true arena is not in public squares, but in our digital isolation, in our internal dialogues on social media platforms, and in our conscious choices of the ideas we consume.
In the age of the nuclear media bomb, where words have become deadly weapons, images have turned into guided missiles, and algorithms have become leaders of invisible battles, possessing critical immunity and a moral compass is no longer intellectually sufficient. We must either become makers of awareness with modern weapons or we will be victims of shaping the awareness of others.
The time has passed for us to light the candle of vigilance in the darkness of deception, or to surrender to the silent explosion that erases our identities and turns us to ashes on the ruins of our lost selves.
It is the time of the media nuclear war, and relying solely on classical media weapons has become part of history in the age of "nuclear media."
It is a deadly weapon that surpasses the whir of bullets and the rumble of cannons; it is the "nuclear media bomb," the weapon of the age that fights with words and images, and destroys through narrative and story.
Media is no longer just a mirror reflecting reality; it has become a factory that shapes new "truths" and "lies" as needed. It has transformed from a news transmitter to an engineer of collective consciousness, from a revealer of truths and lies to a producer of them.
Those who hold the reins of imagery control emotions, and those who possess the microphone impose the narrative. Those who master the art of "editing," cutting, and suggestion can direct the masses: when to be angry, how to love, and what to believe.
It is a precise surgical operation performed on the collective mind, leaving no visible scars, yet it distorts the underlying structures of identity and belonging.
These bombs are not stored in silos underground; they are made in brightly lit studios, launched from small screens in our hands, and explode in the valves of our minds.
You see them in the smile of a "beautiful" anchor delivering poison with a grin, or in a report that appears "neutral" but carries within it layers of misleading ambiguity.
It is a war that knows no traditional fronts, waged from one state against another, or from an individual against their society, but rather from a young person against themselves as they dive into the whirlpool of content.
We are not under bombardment; we are under a "hidden narrative" that tries to make us colonized by stories wrapped in soft voices, attractive romantic background music, and clever translations that penetrate our unquestionable defenses as citizens who love their country and dedicate themselves to defending it with sword and pen. Saudis do not defend by proxy, nor are they employed as "defenders"; rather, their loyalty and belonging have made them targets for enemies and those who follow their path by labeling them as "nationalists." Unfortunately, we see some citizens repeating this without realizing that it is a tool for classifying and dividing national unity.
Identity wars ignite conflicting narratives that fuel the fires of division within a single community, turning disagreements into deep chasms.
The pressing question, like a pang of conscience: how many nations have seen their internal fortifications fall without a single bullet being fired?!
How many peoples have watched their convictions erode while they are dazzled by the screen's glow?!
How many young people thought themselves free in their thinking, while in reality, they are merely hostages to a paid algorithm or a pre-prepared narrative in nuclear media operations rooms?!
In the face of this flood, honesty alone is no longer a sufficient shield. The danger lies not only in outright lies but also in "half-truths," in "misleading through selection," and in manipulating emotions through logically false stories. Rejecting lies is no longer a guarantee; we must decode the message and dismantle the hidden mechanisms of influence:
The constant question: who is behind this content?! What is its true purpose?! Who benefits from it?!
The silence of the citizen in the face of malicious media bombardment is not noble neutrality; it is a slow suicide of the collective mind.
This is the battle for intellectual existence being fought now, at this very moment, when we open our phones, watch the news, or share a post.
Its true arena is not in public squares, but in our digital isolation, in our internal dialogues on social media platforms, and in our conscious choices of the ideas we consume.
In the age of the nuclear media bomb, where words have become deadly weapons, images have turned into guided missiles, and algorithms have become leaders of invisible battles, possessing critical immunity and a moral compass is no longer intellectually sufficient. We must either become makers of awareness with modern weapons or we will be victims of shaping the awareness of others.
The time has passed for us to light the candle of vigilance in the darkness of deception, or to surrender to the silent explosion that erases our identities and turns us to ashes on the ruins of our lost selves.
It is the time of the media nuclear war, and relying solely on classical media weapons has become part of history in the age of "nuclear media."


