قوقل وخطر طمس المحتوى

Is Google using artificial intelligence to dismantle the economic model of the internet?

This question is no longer theoretical; it has begun to touch the essence of the future of the web as we have known it for decades. With the launch of revolutionary tools like (AI Overviews) and the "AI Mode," Google has started providing instant answers through chatbots within search results, reducing the need for users to visit websites and shortening the journey of knowledge to just a few words. While Google considers this a leap towards a smarter search experience, many observers believe that this shift could disrupt the existing structure of the internet based on traffic exchange, content, and advertising.

For years, search engines have been the gateway to millions of sites, driving traffic and keeping publishers within a vital economic cycle. Now, with the increasing reliance on artificial intelligence to generate answers, click-through rates have begun to decline, according to a recent report that indicated a 30% drop, while impressions rose by 49%, confirming that users are satisfied with the brief answer without delving into the original sources.

On the other hand, these developments are not without positives, as they promise a more accurate and personalized experience, shortening the time it takes to access information. Google asserts that it does not intend to exclude websites but rather to redefine the relationship with them to ensure the sustainability of useful content.

However, the fundamental question remains: If algorithms are the ones choosing, summarizing, and presenting, where will publishers stand? And where will the space for human discovery remain that has made the internet a free realm for intellectual adventure and cognitive wonder?

In the age of the "machine web," knowledge seems closer... yet at the same time, it is threatened to be reduced, directed, or obscured in the noise of quick answers.