رونالدو وصناعة التحول الرياضي السعودي العالمي

Since the announcement of Al-Nassr's signing of the Portuguese legend Cristiano Ronaldo in January 2023, the club has entered a new phase of unprecedented growth on economic, media, marketing, and artistic levels, transforming from a historic fan club into a global sports power with a wide-ranging commercial and investment dimension. "Okaz" tracks the legend's story after renewing his contract with Al-Nassr.

Economic Impact

The presence of Ronaldo has brought about a radical transformation in the brand value of Al-Nassr, which increased by more than 150% within the first 12 months of his signing. This leap has reflected on sponsorship and investment files, as his presence opened the door for international sponsors to enter for the first time in the club's history, attracting the attention of companies from European and American markets, in a context that has redefined the landscape of sports marketing in the region.

Global Rise

After signing with Cristiano Ronaldo, Al-Nassr achieved massive digital outreach worldwide.

The number of the club's followers on social media platforms exceeded 62 million followers.

Its Instagram account alone garnered 27.7 million followers, surpassing prestigious clubs in Europe and Asia.

Al-Nassr became the most followed club in Asia and the Arab world, and the first globally outside of Europe, ranking seventh worldwide among the most popular clubs digitally.

Fan Attendance

Ronaldo's presence contributed to an increase in fan attendance at the club's matches and sporting events, raising the average attendance at Al-Nassr's home games to the highest level in its history. His participation also enhanced the appeal of the Saudi league globally, making Al-Nassr a well-known sports destination in Europe, South America, and Asia.

National Role

Ronaldo played a symbolic role in enhancing the Kingdom's image globally through sports, appearing at national and cultural events that reflected his integration and respect for local identity.

His presence also accelerated the transfer of many global stars to the Saudi league, helping to support the goals of Saudi Vision 2030 in making sports an attractive and economically, touristically, and media-influential sector.

Impact

In the Al-Nassr locker rooms, Ronaldo changed the rules of discipline and professionalism.

He inspired Saudi players with his fighting spirit and high standards in training and commitment.

He instilled a "win only" culture and reshaped the team's character, making Al-Nassr more cohesive on a mental and competitive level.

He became a beloved and inspiring fan symbol, with an influence that transcends the boundaries of the pitch to the hearts of the club's supporters.