علمت «عكاظ» من مصادرها الخاصة أن النادي الأهلي بصدد إقامة حفل رسمي للكشف عن شعاره الجديد، وذلك مساء يوم الأربعاء 3 يوليو، بحضور عدد من الشخصيات الإدارية والرياضية والإعلامية.
ويأتي هذا الحدث المرتقب في إطار سعي إدارة النادي لتجديد الهوية البصرية وتعزيز الصورة المؤسسية للنادي، تماشياً مع رؤيته المستقبلية وتطلعات جماهيره العريضة.
وبحسب المعلومات، من المقرر أن يتخلل الحفل فقرات تعريفية تعكس مسيرة النادي وتطور شعاره منذ تأسيسه، وصولاً إلى النسخة الجديدة التي تم العمل عليها خلال الأشهر الماضية
يذكر أن مجلس شركة النادي الأهلي كان قد أعلن في الـ 28 من مايو الماضي عن طرح تصويت للجماهير لاختيار الشعار الجديد للنادي من بين 5 تصاميم مقترحة، وأوضح الأهلي أنه أسند المشروع لشركات محلية وعالمية متخصصة في تطوير الهوية، واستعرض عبر مراحل متعددة تصاميم ختامية خضعت لدراسات دقيقة، إلا أن أياً منها لم يحظَ بموافقة اللجنة المختصة في النادي، ما أدى إلى إعادة التقييم وفتح الباب من جديد لمشاركة جماهير النادي في صياغة هوية تعبّر عن تاريخه ورؤيته المستقبلية.
وشدد النادي على أن اختيار الهوية الجديدة لن يكون مجرد شعار، بل سيمثل مرآة للقيم والتطلعات، واعتبر الأهلي هذه الخطوة مبادرة نوعية على مستوى الأندية الرياضية في المملكة، مؤكداً أنها تعكس إيمانه العميق بأهمية مشاركة جماهيره في رسم ملامح المستقبل
يعكس القيم وتطلعات جماهيره .. تدشين شعار الأهلي السعودي الأربعاء القادم
24 يونيو 2025 - 20:41
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آخر تحديث 24 يونيو 2025 - 20:41
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أحمد بن ناشي (الرياض)
@ahmed_bin_nashi
According to its sources, "Okaz" learned that Al-Ahli Club is set to hold an official ceremony to unveil its new logo on the evening of Wednesday, July 3, with the attendance of several administrative, sports, and media figures.
This anticipated event comes as part of the club's management's efforts to renew its visual identity and enhance the institutional image of the club, in line with its future vision and the aspirations of its broad fan base.
According to the information, the ceremony will include introductory segments that reflect the club's journey and the evolution of its logo since its establishment, leading up to the new version that has been worked on over the past few months.
It is noteworthy that the board of Al-Ahli Club announced on May 28 that it would hold a vote for fans to choose the new logo from among five proposed designs. Al-Ahli clarified that it entrusted the project to local and international companies specialized in identity development, showcasing through multiple phases final designs that underwent thorough studies. However, none of them received approval from the club's specialized committee, which led to a reevaluation and reopening the door for the club's fans to participate in shaping an identity that reflects its history and future vision.
The club emphasized that the selection of the new identity will not merely be a logo, but will represent a mirror of its values and aspirations. Al-Ahli considered this step a qualitative initiative at the level of sports clubs in the Kingdom, affirming that it reflects its deep belief in the importance of involving its fans in shaping the contours of the future.
This anticipated event comes as part of the club's management's efforts to renew its visual identity and enhance the institutional image of the club, in line with its future vision and the aspirations of its broad fan base.
According to the information, the ceremony will include introductory segments that reflect the club's journey and the evolution of its logo since its establishment, leading up to the new version that has been worked on over the past few months.
It is noteworthy that the board of Al-Ahli Club announced on May 28 that it would hold a vote for fans to choose the new logo from among five proposed designs. Al-Ahli clarified that it entrusted the project to local and international companies specialized in identity development, showcasing through multiple phases final designs that underwent thorough studies. However, none of them received approval from the club's specialized committee, which led to a reevaluation and reopening the door for the club's fans to participate in shaping an identity that reflects its history and future vision.
The club emphasized that the selection of the new identity will not merely be a logo, but will represent a mirror of its values and aspirations. Al-Ahli considered this step a qualitative initiative at the level of sports clubs in the Kingdom, affirming that it reflects its deep belief in the importance of involving its fans in shaping the contours of the future.
