البقمي مشرفا عاما على مركز الاتصال المؤسسي بأمانة جدة

In order to enhance operational efficiency, the Secretary of Jeddah Governorate, Mr. Ihsan bin Abbas Bafaqih, has approved the restructuring of the General Administration for Institutional Communication in Jeddah Municipality, under a new name "Institutional Communication Center," appointing Mohammed bin Obaid Al-Buqami as the General Supervisor of the Institutional Communication Center, in addition to his duties as a spokesperson.

Al-Buqami praised the Secretary of Jeddah Governorate's decision to restructure the General Administration for Institutional Communication, emphasizing the importance of enhancing community and media communication through the new structure.

Al-Buqami explained that the transformation of the administration into a center would enhance response speed and decision-making with high flexibility and broader authorities, in addition to achieving digital integration and quickly keeping pace with the continuous development stages in the media sector.

He stated: "Through this restructuring, we aim to enhance the mental image and build strategic relationships through sustainable partnerships with relevant entities, as well as govern authorities and clearly define roles and responsibilities."

Mohammed bin Obaid Al-Buqami has over 20 years of experience in the field of communication, holding a bachelor's degree in communication from King Abdulaziz University in Jeddah, and a master's degree in both "Communication" and "Public Administration" from St. Mary's University in the United States.

Al-Buqami has also worked as a consultant for several entities, in addition to being a member of the advisory committee at the College of Communication at King Abdulaziz University, and in the advisory committee at the College of Social Sciences and Media at the University of Jeddah, along with the media advisory committee for informal settlements.

The new structure involves the establishment of the "General Administration for Media," which is linked to the Institutional Communication Center, appointing Sami bin Saeed Al-Ghamdi as its director, and it will oversee the "Content Planning and Production, Media Center, and Digital Media" departments.

The structure also includes the establishment of the General Administration for Public Relations and Marketing, linked to the Institutional Communication Center, appointing Nasser bin Abdulrahman Al-Salloum as its director, overseeing the "Public Relations and Corporate Identity and Marketing" departments.

Additionally, the structure stipulates the merging of the two general administrations for "Community Service and Social Responsibility" to become the "General Administration for Community Participation," linked to the Institutional Communication Center, appointing Majid bin Omar Al-Sulami as its director, overseeing the "Community Partnerships, Services for People with Disabilities, Volunteering, and Exhibitions and Events" departments.