السمنة ليست مشكلة جمالية، بل بوابة لأمراض مزمنة مبكرة مثل السكري من النوع الثاني، ارتفاع ضغط الدم، وتشوّهات العظام والمفاصل وفق تأكيدات الدراسات الطبية.
وطبقاً لاستشارية طب طوارئ الأطفال الدكتورة مشاعل العُمري في حديثها لـ«عكاظ»، تُعدّ السمنة لدى الأطفال من أكبر التحديات الصحية في القرن الواحد والعشرين، إذ تشير تقديرات منظمة الصحة العالمية إلى أن أكثر من 39 مليون طفل دون سن الخامسة في العالم كانوا يعانون من السمنة أو زيادة الوزن في 2020م، وهذا الرقم الصادم يعكس أبعاداً صحية ونفسية واجتماعية خطيرة، لاسيما أن السمنة في الطفولة ترتبط ارتباطاً وثيقاً بأمراض مزمنة مثل السكري من النوع الثاني، وارتفاع ضغط الدم، وأمراض القلب، فضلاً عن آثارها على النمو النفسي والاجتماعي وجودة الحياة.
الإحصاء: %14.6 من أطفالنا بدناء
الدكتورة مشاعل ترى أنه في المملكة لا تختلف الصورة كثيراً، بل تظهر المؤشرات المحلية أن المشكلة آخذة في التفاقم، فقد كشفت هيئة الإحصاء السعودية في تقريرها لعام 2024م، أن نحو 14.6% من الأطفال السعوديين الذين تتراوح أعمارهم بين 2 و14 عاماً يعانون من السمنة، بينما يعاني 33.3% منهم من زيادة الوزن.
وزادت: في دراسة وطنية واسعة شملت أكثر من 350 ألف طفل ومراهق تبين أن 9.4% منهم مصابون بالسمنة، و11.2% بزيادة الوزن، مع نسب أعلى بين الفئة العمرية من 2 إلى 6 سنوات (12.3%)، وفرق واضح بين الذكور (10.4%) والإناث (8.3%).
وأوضحت أن التحليلات تشير إلى أن عوامل نمط الحياة تلعب دوراً محورياً في هذه الظاهرة، مثل الجلوس المطوّل أمام الشاشات (أكثر من 3 ساعات يومياً)، وقلة النشاط البدني (أقل من 15 دقيقة يومياً)، إضافة إلى ارتفاع استهلاك الوجبات السريعة والمشروبات المحلاة، وهي عادة شائعة بين 62.5% من الأطفال الذين يعانون من البدانة، كما أن للبيئة الأسرية دوراً لا يُستهان به، حيث تزداد احتمالية إصابة الطفل بالسمنة في حال كان أحد الوالدين يعاني من زيادة الوزن، أو في حال وجود عادات صحية سلبية في المنزل مثل التدخين.
تدني احترام الذات.. عُزلة وتنمّر
استشاري الطب النفسي للأطفال والمراهقين الدكتور عصام بن عائل الأمير يقول لـ«عكاظ»: إن السمنة يمكن أن تترك تأثيراً نفسياً عميقاً على الطفل، خصوصاً في مراحل النمو الحاسمة، فكثير من الأطفال الذين راجعت حالاتهم كانوا يعانون من تدني احترام الذات، مشاعر الخجل، والعزلة الاجتماعية، وغالباً ما يكون ذلك نتيجة للتنمر أو النظرة السلبية من الأقران، وهذه المعاناة غالباً ما تنتهي باضطرابات نفسية كاضطرابات القلق والاكتئاب واضطرابات الأكل والنوم، وكذلك الاضطرابات السلوكية في عمر مبكر. ولمواجهة هذا التحدي، يرى الدكتور الأمير أن الأمر لا يقتصر على المبادرات الفردية من الأطباء أو المؤسسات الصحية، بل أُطلقت عدة مبادرات وطنية ذات طابع شمولي، منها برنامج «رشاقة» الذي أطلقته وزارتا الصحة والتعليم 2016م، ويهدف إلى تحسين نمط الحياة في المدارس من خلال تعزيز النشاط البدني والتغذية السليمة. كما تبنت هيئة الغذاء والدواء سياسات للحد من تسويق المنتجات الغذائية غير الصحية للأطفال، وأطلقت حملات توعية مثل «السعرات أولاً» و«غذاؤك ميزان صحتك»، فيما تعمل وزارة الصحة، ضمن برنامج مكافحة السمنة، على الفحص المبكر لطلاب المدارس ونشر رسائل توعوية فعالة موجهة لأولياء الأمور والمعلمين على حد سواء.
احذروا التوبيخ والضغط
يضيف الدكتور الأمير: أنه في إطار رؤية السعودية 2030، أولت الجهات الصحية والتعليمية أهمية كبرى لمكافحة السمنة، من خلال تطوير الأنظمة الغذائية في المدارس، وتوسيع الوصول إلى الأنشطة الرياضية، خصوصاً للفتيات، وتعزيز مفهوم الحياة الصحية كركيزة أساسية لبناء جيل قوي. إن مواجهة السمنة تتطلب تضافراً فعلياً بين الأسرة، والمدرسة، والمؤسسات الوطنية، لتكوين بيئة صحية حاضنة، تُمكّن الأطفال من النمو في أجواء تدعم التوازن الجسدي والنفسي، وتؤسس لأجيال أكثر صحة وقدرة على الإسهام في مستقبل الوطن.
وأكد أن التعاون بين الأطباء، والأسرة، والمدرسة يصنع فارقاً حقيقياً في حياة الطفل، ويفتح له المجال ليعيش تجربة نمو صحية ومتوازنة. كما أن الدعم الأسري المتوازن، الخالي من التوبيخ أو الضغط، يمكن أن يزرع في الطفل شعوراً بالأمان والقبول، كما أن للمدرسة دوراً مهماً في تعزيز بيئة تعليمية خالية من التنمر، تشجع على التفاهم والاحترام، وتوفر برامج دعم نفسي وسلوكي متخصصة عند الحاجة.
الطفل لا يملك قراره !
أخصائي التغذية العلاجية إبراهيم بن دايل، يرى أن السمنة في مرحلة الطفولة لم تعد مجرد حالة عابرة تنتهي مع البلوغ، بل باتت مقدمة لسلسلة من الأمراض المزمنة التي قد تلازم الإنسان طيلة حياته، إذ تشير الدراسات إلى أن الأطفال المصابين بالسمنة معرّضون بشكل أكبر للإصابة بداء السكري من النوع الثاني وارتفاع ضغط الدم والكوليسترول واضطرابات النوم ومشكلات التنفس وآلام المفاصل وتشوهات العظام والاضطرابات النفسية كالاكتئاب والعزلة وضعف الثقة بالنفس.
والأخطر أن هذه الأعراض لا تظهر فقط في مراحل متقدمة من العمر، بل قد تبدأ مبكراً، ما يجعلها عبئاً صحياً ونفسياً ومادياً على الأسر والمجتمع.
ويضيف بن دايل: لسنا بحاجة إلى أبحاث معقدة لنفهم أسباب تفشي السمنة بين الأطفال. فالعوامل واضحة؛ منها توفر الأطعمة غير الصحية والمشروبات المحلاة بشكل مفرط وزيادة ساعات الجلوس أمام الشاشات والأجهزة الذكية وتراجع النشاط البدني في المدارس والبيوت وضعف التوعية الصحية لدى بعض أولياء الأمور وغياب الرقابة الغذائية داخل المؤسسات التعليمية، فالطفل لا يملك القرار في ما يأكل أو يمارس.. بل نحن من يصنع له بيئته اليومية، ونحن من نتحمل تبعاتها.
ويرى الدكتور الأمير، الحل في تعزيز برامج التوعية الصحية داخل المدارس والمجتمع وتشجيع الرياضة اليومية كعادة أساسية في حياة الطفل وتنظيم إعلانات وتسويق الوجبات السريعة والمشروبات السكرية وتمكين الأسرة بالمعرفة اللازمة للطبخ الصحي والتوعية الغذائية وتطوير بيئة مشجعة على الحركة واللعب، فالسمنة لم تعد مسألة مظهر.. بل أصبحت خطراً داخلياً يهدد جيلاً بأكمله إن لم نتعامل مع المشكلة بجدية اليوم سندفع ثمنها غداً في مستشفياتنا ومدارسنا، فالطفل لا يختار طبقه ولا نمط حياته.. نحن من يفعل، فلنختر له مساراً صحياً آمناً يليق بمستقبله.
مواجهة الإعلان.. بالوعي
الإعلامي جيلان الشمراني المتخصص في الإعلام التنموي يقول إن دور الإعلام لا يقتصر على نقل الأحداث، بل يمتد إلى تشكيل وعي المجتمع وتوجيه سلوك أفراده، خصوصاً في القضايا الصحية التي تمس الأسرة والطفل.
وأمام الانتشار الواسع للوجبات السريعة وتأثيرها المتزايد على صحة الأطفال يصبح لزاماً على الإعلام أن يتحرك بوعي ومسؤولية؛ فالإعلانات الجاذبة لا يجب أن تسبق التوعية الصادقة.
من هنا، فإن دور الإعلام ينبغي أن يتضمن إنتاج محتوى توعوي مبسط، يتناسب مع لغة الأسرة والطفل، وإنشاء حملات منتظمة، لا موسمية، تعزز البدائل الصحية بدلاً من التحذير المجرد، وتسليط الضوء على التجارب الواقعية للأسر المتأثرة بالأمراض المرتبطة بالغذاء، وخلق شراكات إستراتيجية بين الإعلام والقطاعات الصحية والتعليمية لتوحيد الخطاب وتعزيز التأثير.
نحبها لأنها لذيذة و«مقرمشة»!
شهرة الغامدي ربة منزل تقول: «في خضم تسارع الوقت وانشغال بعض الأمهات بالوظيفه تعود أبناؤنا على الوجبات السريعة ونحن ربات البيوت نطبخ ونجهز الوجبات المتنوعة لكن أطفالنا ينجذبون للوجبات السريعة ربما لسرعة الوقت ورغبتهم في عدم الانتظار، فضلاً عن الألوان والنكهات المتنوعة التي لها دور في جذب أطفالنا وقوة إعلانات بعض الشركات المصنعة، ونحاول بقدر استطاعتنا أن نوجّههم حتى نحافظ على صحتهم وعدم تعرضهم للسمنة والأمراض».
في المقابل يبرر الأطفال حبهم للوجبات السريعة، إذ تقول حور إنها تنجذب لها لأنها «مقرمشة وخفيفة وصوصاتها لذيذة».
أما روز يحيى فتحب الوجبات السريعة لأنها مدعومة بهدايا، وكذا سلمى علي الغامدي التي تقول: «شعور حلو ما ألقاه بأي شي ثاني، صح إنها مضره بس دايم تجذبني من ناحية الشكل والطعم».
وذات الرأي لبدر سعد البيشي؛ لأن الوجبات السريعة توفر له الوقت والجهد عندما يكون مشغولاً، وذات الحالة لفيروز الغامدي، وسحاب الغامدي.
أمهات يطبخن..
ولكن !
عدد من الأمهات تحدثن عن معاناتهن من انجذاب أبنائهن نحو الوجبات السريعة، الأمر الذي سبّب لهن إرهاقاً نفسياً ومادياً.
وتقول بدرية التميمي (موظفة): «أطفالنا يحبّون الوجبات السريعة، ومن حرصنا عليهم نختلف معهم كثيراً، والسؤال لماذا لا نطبخ لهم؟ الإجابة أنهم يفضلون الأطعمة الجاهزة، سريعة الوصول، ولا تحتاج إلى انتظار، ويرون أنها ألذ وأطعم، ونحن في جدال يومي حتى نخفف عنهم الوجبات السريعة، والمشكلة أننا نتعب ونطبخ وتأتي الوجبات الجاهزة وعذرهم في ذلك «الأكل في البيت تأخر».
من جانبها، ترى سهام الغامدي أن «الوجبات السريعة ضارة بسبب طريقة تحضيرها، ولكن أحياناً تكون مُنقذة لي كأم موظفة بسبب عدم تواجدي في البيت في وقت عودة أبنائي من المدرسة، إذ لا يمكنهم الانتظار حتى عودتي فأواجه تحدي التوفيق بين مهماتي الوظيفية واحتياجات أولادي، وبحكم مسؤوليتي تجاه صحتهم اتبعت أسلوب التوازن بين وجبات المنزل والوجبات السريعة، وجدولة ذلك مرة أو مرتين في الأسبوع، لكن الحوار ومشاركة الأطفال في الآراء والبحث والتقصي حول أضرار الوجبات السريعة، ومشاركتهم في دخول المطبخ تحد كثيراً من المشكلة، والحل ليس في المنع، لكن في الفهم والتوازن والحوار».
الأمهات يدافعن عن أنفسهن.. الاتهامات تلاحق «الوجبات السريعة»..
صغار.. لكن بدناء !
1 أغسطس 2025 - 02:45
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آخر تحديث 1 أغسطس 2025 - 02:45
تابع قناة عكاظ على الواتساب
بدرية آل عمر (الرياض) bdoo_202@
Obesity is not just a cosmetic issue; it is a gateway to early chronic diseases such as type 2 diabetes, hypertension, and bone and joint deformities, according to medical studies.
According to Dr. Mashail Al-Omari, a pediatric emergency medicine consultant, in her talk with "Okaz," childhood obesity is one of the biggest health challenges of the 21st century. The World Health Organization estimates that more than 39 million children under the age of five worldwide were suffering from obesity or overweight in 2020. This shocking number reflects serious health, psychological, and social dimensions, especially since childhood obesity is closely linked to chronic diseases such as type 2 diabetes, hypertension, and heart diseases, in addition to its effects on psychological and social development and quality of life.
Statistics: 14.6% of our children are obese
Dr. Mashail believes that the situation in the Kingdom is not much different, as local indicators show that the problem is worsening. The Saudi Statistics Authority revealed in its 2024 report that about 14.6% of Saudi children aged between 2 and 14 years suffer from obesity, while 33.3% of them are overweight.
She added that a large national study involving more than 350,000 children and adolescents showed that 9.4% of them are obese, and 11.2% are overweight, with higher rates among the age group of 2 to 6 years (12.3%), and a clear difference between males (10.4%) and females (8.3%).
She explained that analyses indicate that lifestyle factors play a pivotal role in this phenomenon, such as prolonged sitting in front of screens (more than 3 hours daily), lack of physical activity (less than 15 minutes daily), in addition to high consumption of fast food and sugary drinks, which is a common habit among 62.5% of children suffering from obesity. The family environment also plays a significant role, as the likelihood of a child becoming obese increases if one of the parents is overweight or if there are negative health habits at home, such as smoking.
Low self-esteem... Isolation and bullying
Dr. Issam bin Ail Al-Amir, a consultant in child and adolescent psychiatry, tells "Okaz" that obesity can have a profound psychological impact on the child, especially during critical growth stages. Many children whose cases he reviewed suffered from low self-esteem, feelings of shame, and social isolation, often as a result of bullying or negative perceptions from peers. This suffering often ends in psychological disorders such as anxiety, depression, eating and sleep disorders, as well as behavioral disorders at an early age. To face this challenge, Dr. Al-Amir believes that the solution is not limited to individual initiatives from doctors or health institutions, but several comprehensive national initiatives have been launched, including the "Rashaqa" program launched by the Ministries of Health and Education in 2016, which aims to improve lifestyle in schools by promoting physical activity and proper nutrition. The Food and Drug Authority has also adopted policies to limit the marketing of unhealthy food products to children and launched awareness campaigns such as "Calories First" and "Your Food is Your Health Balance," while the Ministry of Health, as part of its obesity control program, is working on early screening for school students and disseminating effective awareness messages directed at parents and teachers alike.
Beware of reprimanding and pressure
Dr. Al-Amir adds that within the framework of Saudi Vision 2030, health and educational authorities have placed great importance on combating obesity by developing dietary systems in schools, expanding access to sports activities, especially for girls, and promoting the concept of a healthy lifestyle as a fundamental pillar for building a strong generation. Addressing obesity requires genuine collaboration between the family, school, and national institutions to create a nurturing healthy environment that enables children to grow in atmospheres that support physical and psychological balance, establishing healthier generations capable of contributing to the future of the nation.
He emphasized that cooperation between doctors, families, and schools makes a real difference in the child's life and opens the door for them to experience healthy and balanced growth. Balanced family support, free from reprimanding or pressure, can instill in the child a sense of security and acceptance. The school also plays an important role in fostering a bullying-free educational environment that encourages understanding and respect and provides specialized psychological and behavioral support programs when needed.
The child does not have the decision!
Therapeutic nutrition specialist Ibrahim bin Dayel believes that childhood obesity is no longer just a transient condition that ends with puberty, but has become a precursor to a series of chronic diseases that may accompany a person throughout their life. Studies indicate that children with obesity are at a higher risk of developing type 2 diabetes, hypertension, high cholesterol, sleep disorders, respiratory problems, joint pain, bone deformities, and psychological disorders such as depression, isolation, and low self-esteem.
Worse yet, these symptoms do not only appear in later stages of life but can start early, making it a health, psychological, and financial burden on families and society.
He adds that we do not need complex research to understand the reasons for the spread of obesity among children. The factors are clear, including the availability of unhealthy foods and excessively sweetened drinks, increased screen time, decreased physical activity in schools and homes, weak health awareness among some parents, and the absence of food monitoring within educational institutions. The child does not have the decision in what they eat or do; we are the ones who create their daily environment, and we bear the consequences of it.
Dr. Al-Amir sees the solution in enhancing health awareness programs within schools and the community, encouraging daily exercise as a fundamental habit in the child's life, regulating advertisements and marketing of fast food and sugary drinks, and empowering families with the necessary knowledge for healthy cooking and nutritional awareness, and developing an environment that encourages movement and play. Obesity is no longer just a matter of appearance; it has become an internal danger threatening an entire generation. If we do not address the problem seriously today, we will pay the price tomorrow in our hospitals and schools. The child does not choose their plate or lifestyle; we do. Let us choose a safe, healthy path for their future.
Facing advertising... with awareness
Media specialist Jilan Al-Shamrani, who specializes in developmental media, says that the role of the media is not limited to conveying events but extends to shaping community awareness and directing the behavior of its individuals, especially in health issues that affect families and children.
In light of the widespread availability of fast food and its increasing impact on children's health, it is imperative for the media to act with awareness and responsibility; attractive advertisements should not precede genuine awareness.
Therefore, the media's role should include producing simplified awareness content that fits the language of families and children, and creating regular, not seasonal, campaigns that promote healthy alternatives instead of mere warnings, highlighting the real experiences of families affected by food-related diseases, and creating strategic partnerships between the media and health and educational sectors to unify the discourse and enhance impact.
We love it because it is delicious and "crispy"!
Shahad Al-Ghamdi, a housewife, says: "In the midst of the fast pace of time and some mothers being busy with work, our children have gotten used to fast food. We housewives cook and prepare various meals, but our children are attracted to fast food, perhaps due to the quickness and their desire not to wait, in addition to the colors and varied flavors that play a role in attracting our children and the strength of advertisements from some manufacturers. We try as much as we can to guide them to maintain their health and avoid obesity and diseases."
On the other hand, children justify their love for fast food, as Hoor says she is attracted to it because it is "crispy, light, and its sauces are delicious."
As for Rose Yahya, she loves fast food because it comes with gifts, and Salma Ali Al-Ghamdi says, "It feels good; I don't find that feeling in anything else. Yes, it is harmful, but it always attracts me in terms of appearance and taste."
Badr Saad Al-Bishi shares the same opinion; fast food saves him time and effort when he is busy, and the same goes for Fayrouz Al-Ghamdi and Sahab Al-Ghamdi.
Mothers cooking...
But!
A number of mothers spoke about their struggles with their children's attraction to fast food, which has caused them psychological and financial stress.
Badria Al-Tamimi (an employee) says: "Our children love fast food, and out of our concern for them, we often disagree with them. The question is, why don't we cook for them? The answer is that they prefer ready-made foods that are quick to access and do not require waiting, and they see them as tastier. We have daily arguments to reduce their fast food intake, and the problem is that we tire ourselves cooking, and then ready-made meals come, and their excuse is 'the food at home is late.'"
For her part, Suham Al-Ghamdi believes that "fast food is harmful due to its preparation method, but sometimes it is a lifesaver for me as a working mother because I am not home when my children return from school. They cannot wait until I get back, so I face the challenge of balancing my work responsibilities and my children's needs. Given my responsibility for their health, I have adopted a balanced approach between home-cooked meals and fast food, scheduling it once or twice a week. However, dialogue and involving children in discussions, research, and exploring the harms of fast food, as well as involving them in the kitchen, significantly mitigates the problem. The solution is not in prohibition but in understanding, balance, and dialogue."
According to Dr. Mashail Al-Omari, a pediatric emergency medicine consultant, in her talk with "Okaz," childhood obesity is one of the biggest health challenges of the 21st century. The World Health Organization estimates that more than 39 million children under the age of five worldwide were suffering from obesity or overweight in 2020. This shocking number reflects serious health, psychological, and social dimensions, especially since childhood obesity is closely linked to chronic diseases such as type 2 diabetes, hypertension, and heart diseases, in addition to its effects on psychological and social development and quality of life.
Statistics: 14.6% of our children are obese
Dr. Mashail believes that the situation in the Kingdom is not much different, as local indicators show that the problem is worsening. The Saudi Statistics Authority revealed in its 2024 report that about 14.6% of Saudi children aged between 2 and 14 years suffer from obesity, while 33.3% of them are overweight.
She added that a large national study involving more than 350,000 children and adolescents showed that 9.4% of them are obese, and 11.2% are overweight, with higher rates among the age group of 2 to 6 years (12.3%), and a clear difference between males (10.4%) and females (8.3%).
She explained that analyses indicate that lifestyle factors play a pivotal role in this phenomenon, such as prolonged sitting in front of screens (more than 3 hours daily), lack of physical activity (less than 15 minutes daily), in addition to high consumption of fast food and sugary drinks, which is a common habit among 62.5% of children suffering from obesity. The family environment also plays a significant role, as the likelihood of a child becoming obese increases if one of the parents is overweight or if there are negative health habits at home, such as smoking.
Low self-esteem... Isolation and bullying
Dr. Issam bin Ail Al-Amir, a consultant in child and adolescent psychiatry, tells "Okaz" that obesity can have a profound psychological impact on the child, especially during critical growth stages. Many children whose cases he reviewed suffered from low self-esteem, feelings of shame, and social isolation, often as a result of bullying or negative perceptions from peers. This suffering often ends in psychological disorders such as anxiety, depression, eating and sleep disorders, as well as behavioral disorders at an early age. To face this challenge, Dr. Al-Amir believes that the solution is not limited to individual initiatives from doctors or health institutions, but several comprehensive national initiatives have been launched, including the "Rashaqa" program launched by the Ministries of Health and Education in 2016, which aims to improve lifestyle in schools by promoting physical activity and proper nutrition. The Food and Drug Authority has also adopted policies to limit the marketing of unhealthy food products to children and launched awareness campaigns such as "Calories First" and "Your Food is Your Health Balance," while the Ministry of Health, as part of its obesity control program, is working on early screening for school students and disseminating effective awareness messages directed at parents and teachers alike.
Beware of reprimanding and pressure
Dr. Al-Amir adds that within the framework of Saudi Vision 2030, health and educational authorities have placed great importance on combating obesity by developing dietary systems in schools, expanding access to sports activities, especially for girls, and promoting the concept of a healthy lifestyle as a fundamental pillar for building a strong generation. Addressing obesity requires genuine collaboration between the family, school, and national institutions to create a nurturing healthy environment that enables children to grow in atmospheres that support physical and psychological balance, establishing healthier generations capable of contributing to the future of the nation.
He emphasized that cooperation between doctors, families, and schools makes a real difference in the child's life and opens the door for them to experience healthy and balanced growth. Balanced family support, free from reprimanding or pressure, can instill in the child a sense of security and acceptance. The school also plays an important role in fostering a bullying-free educational environment that encourages understanding and respect and provides specialized psychological and behavioral support programs when needed.
The child does not have the decision!
Therapeutic nutrition specialist Ibrahim bin Dayel believes that childhood obesity is no longer just a transient condition that ends with puberty, but has become a precursor to a series of chronic diseases that may accompany a person throughout their life. Studies indicate that children with obesity are at a higher risk of developing type 2 diabetes, hypertension, high cholesterol, sleep disorders, respiratory problems, joint pain, bone deformities, and psychological disorders such as depression, isolation, and low self-esteem.
Worse yet, these symptoms do not only appear in later stages of life but can start early, making it a health, psychological, and financial burden on families and society.
He adds that we do not need complex research to understand the reasons for the spread of obesity among children. The factors are clear, including the availability of unhealthy foods and excessively sweetened drinks, increased screen time, decreased physical activity in schools and homes, weak health awareness among some parents, and the absence of food monitoring within educational institutions. The child does not have the decision in what they eat or do; we are the ones who create their daily environment, and we bear the consequences of it.
Dr. Al-Amir sees the solution in enhancing health awareness programs within schools and the community, encouraging daily exercise as a fundamental habit in the child's life, regulating advertisements and marketing of fast food and sugary drinks, and empowering families with the necessary knowledge for healthy cooking and nutritional awareness, and developing an environment that encourages movement and play. Obesity is no longer just a matter of appearance; it has become an internal danger threatening an entire generation. If we do not address the problem seriously today, we will pay the price tomorrow in our hospitals and schools. The child does not choose their plate or lifestyle; we do. Let us choose a safe, healthy path for their future.
Facing advertising... with awareness
Media specialist Jilan Al-Shamrani, who specializes in developmental media, says that the role of the media is not limited to conveying events but extends to shaping community awareness and directing the behavior of its individuals, especially in health issues that affect families and children.
In light of the widespread availability of fast food and its increasing impact on children's health, it is imperative for the media to act with awareness and responsibility; attractive advertisements should not precede genuine awareness.
Therefore, the media's role should include producing simplified awareness content that fits the language of families and children, and creating regular, not seasonal, campaigns that promote healthy alternatives instead of mere warnings, highlighting the real experiences of families affected by food-related diseases, and creating strategic partnerships between the media and health and educational sectors to unify the discourse and enhance impact.
We love it because it is delicious and "crispy"!
Shahad Al-Ghamdi, a housewife, says: "In the midst of the fast pace of time and some mothers being busy with work, our children have gotten used to fast food. We housewives cook and prepare various meals, but our children are attracted to fast food, perhaps due to the quickness and their desire not to wait, in addition to the colors and varied flavors that play a role in attracting our children and the strength of advertisements from some manufacturers. We try as much as we can to guide them to maintain their health and avoid obesity and diseases."
On the other hand, children justify their love for fast food, as Hoor says she is attracted to it because it is "crispy, light, and its sauces are delicious."
As for Rose Yahya, she loves fast food because it comes with gifts, and Salma Ali Al-Ghamdi says, "It feels good; I don't find that feeling in anything else. Yes, it is harmful, but it always attracts me in terms of appearance and taste."
Badr Saad Al-Bishi shares the same opinion; fast food saves him time and effort when he is busy, and the same goes for Fayrouz Al-Ghamdi and Sahab Al-Ghamdi.
Mothers cooking...
But!
A number of mothers spoke about their struggles with their children's attraction to fast food, which has caused them psychological and financial stress.
Badria Al-Tamimi (an employee) says: "Our children love fast food, and out of our concern for them, we often disagree with them. The question is, why don't we cook for them? The answer is that they prefer ready-made foods that are quick to access and do not require waiting, and they see them as tastier. We have daily arguments to reduce their fast food intake, and the problem is that we tire ourselves cooking, and then ready-made meals come, and their excuse is 'the food at home is late.'"
For her part, Suham Al-Ghamdi believes that "fast food is harmful due to its preparation method, but sometimes it is a lifesaver for me as a working mother because I am not home when my children return from school. They cannot wait until I get back, so I face the challenge of balancing my work responsibilities and my children's needs. Given my responsibility for their health, I have adopted a balanced approach between home-cooked meals and fast food, scheduling it once or twice a week. However, dialogue and involving children in discussions, research, and exploring the harms of fast food, as well as involving them in the kitchen, significantly mitigates the problem. The solution is not in prohibition but in understanding, balance, and dialogue."