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This week, the luxury fashion sector witnessed a notable shift in the strategies of some global brands following a decline in demand for high-priced products. Major European labels like Burberry and Victoria Beckham have moved to reduce the prices of their bags and products as part of a plan to cope with the slowdown in sales and attract a broader customer base. It is also noteworthy that brands under the Prada Group, such as Versace, have not escaped the impact, as prices for some of their lines have decreased in an attempt to maintain their market presence and face the economic challenges that have affected consumer behavior. This trend reflects a change in the dynamics of the luxury market, which has long been associated with a continuous rise in prices, but at the same time raises questions about the future of the concepts of rarity and distinction that underpin the identity of these brands.