«عسل الشفاء» توقّع مذكرة تفاهم مع جمعية النحالين بالباحة تحت رعاية وزارة البيئة والمياه والزراعة

"Honey of Healing," part of the Al-Sunbula Group, a leading food manufacturing company in the Kingdom of Saudi Arabia, has signed a memorandum of understanding with the Beekeepers Association in Al-Baha, under the auspices of the Ministry of Environment, Water, and Agriculture. This memorandum aims to enhance strategic cooperation between the two parties to support the Kingdom's Vision 2030 by utilizing local resources to produce high-quality honey and contributing to achieving self-sufficiency in honey.

The areas of cooperation under the signed agreement include raising consumer awareness of the purity and authenticity of Saudi honey, supporting the Kingdom's vision to achieve self-sufficiency, promoting Saudi honey locally and internationally, and participating in honey research in collaboration with universities and government agencies. Additionally, it supports the launch of the first accredited applied diploma in beekeeping implemented by the cooperative association in Al-Baha in collaboration with "Honey of Healing," and supports agreed-upon marketing plans and promotional activities.

Samir Kurdi, Chairman of the Board of Directors of Al-Sunbula Group, confirmed that this memorandum reflects "Honey of Healing's" commitment to localizing the honey industry and supporting beekeepers in Saudi Arabia. He said: "We continue to cooperate with beekeepers' associations in the Kingdom, and one of our goals is to ensure that Saudi honey is available to everyone, not just during specific seasons, but throughout the entire year. At the same time, we aim to increase the production of local Saudi honey and work with beekeepers' associations to sell this honey at high quality that enhances its value in various places around the world, God willing."

Kurdi added: "We strive to enhance the quality of Saudi products and meet the tastes of consumers both locally and globally, in line with the Kingdom's Vision 2030 to support local products and promote economic development, and to support the development of beekeepers through training and guidance in collaboration with Honey of Healing."

It is worth mentioning that "Honey of Healing" supports more than 200 Saudi beekeepers and produces, in collaboration with the association, Talh honey and Sidr honey from the hives in the southern mountains and natural areas. Due to its excellence and quality, it has been classified among the top 10 honey brands globally and is exported to more than 40 countries around the world.

"Honey of Healing" also takes pride in the fact that the production lines, quality inspection procedures, standards, and others are carried out by highly skilled and distinguished young Saudi women, aiming to contribute to empowering women and supporting them in various fields and providing opportunities for them to play their role in driving the economy and development in the Kingdom of Saudi Arabia.

About Saudi Sidr Honey

Saudi Sidr honey is considered one of the finest types of natural honey in the world, extracted from the nectar of Sidr trees that grow in the mountainous and desert regions of the south and north of the Kingdom, such as the Asir Mountains, Al-Baha region, the valleys of Jazan, and the outskirts of Al-Jouf region. This honey is characterized by its dark color, thick consistency, and unique rich flavor, in addition to its nutritional and therapeutic properties that have given it a special place in Saudi society's culture.

Sidr honey has been associated in popular heritage with healing properties and has been used since ancient times in alternative medicine to treat several diseases, in addition to being a symbol of hospitality and generosity in Saudi homes. With the growing awareness of nutrition and the culture of purchasing from trusted sources, Sidr honey has become a model for a national product that combines quality, authenticity, and identity.

About Honey of Healing

Honey of Healing is a brand specializing in various honey products, part of the Al-Sunbula Group, established in 1983 as the first commercial honey brand in Saudi Arabia to obtain the SASO certification. It has also received accreditation from the Saudi Food and Drug Authority, the "Made in Saudi Arabia" program, and other international certifications such as Halal, ISO 22000, ECAS, DAS, ISO 9001:2015, MODON, SASO, and FSSC 22000.

Al-Sunbula Group prides itself on being one of the most prominent authentic Saudi groups, with a rich history and a successful journey, having built a solid position in the market through brands and products that meet the highest standards of quality, reliability, and diversity. The group believes that its commitment to providing reliable and innovative products that meet consumer aspirations and keep pace with their evolving needs is the cornerstone of its continued leadership and growth, making it one of the leading and trusted names in the food industry both locally and globally.