«ماكوين» أول شركة سعودية في قطاع السفر تتعاون مع «كلود»

The Saudi platform "Maqeen" has established its presence among the fastest-growing startups in the travel and tourism sector, achieving a significant milestone as the first Saudi company in the sector to collaborate with "Cloud," in a move that enhances its ability to develop more efficient and accurate solutions to serve travelers and the business sector.
"Maqeen" has successfully built a technological ecosystem based on artificial intelligence and data analysis in a short period; providing competitive hotel options and improving the booking experience, leveraging the advanced capabilities of cloud computing to process data and enhance search speed, comparison, and result personalization.
"Maqeen" launched in the summer of 2023, relying on advanced algorithms to analyze millions of prices and link them to intelligent search engines, contributing to accessing the best available offers, improving result accuracy, and providing users with a faster and more flexible experience.
In its early days, the company managed to establish partnerships with over 300,000 hotels worldwide and attracted around 43,000 customers within six months, relying on a growth model focused on marketing spending efficiency, product development, and service quality enhancement.
The "Maqeen" team dedicated the initial months to testing and continuously improving technological solutions, which contributed to enhancing the platform's performance, increasing search and comparison accuracy, and strengthening its ability to understand customer needs and provide more suitable options for them.
In 2024, the platform recorded accelerated growth in its user base, bringing its current customer count to 2 million, while expanding its coverage to include over 2.2 million hotels worldwide, granting it a wide global scope and enhancing its competitiveness in the travel technology market.
This growth has attracted the attention of several entities and global companies in the United States, China, and Europe, resulting in the establishment of local and international partnerships that supported the platform's expansion and the development of its technological solutions.
"Maqeen" won the "AI Leader for Hotels and Supply Chains" award in recognition of its innovative solutions that utilize artificial intelligence in price analysis, automatic rebooking, and user experience personalization, alongside developing integrated solutions for the business sector.
The platform relies on an intelligent system that re-examines booking prices after completion and automatically rebooks when a lower price is found, keeping the update process free from manual intervention, which helps reduce costs and enhance the value provided to the customer.
The company is led by CEO Mohammed Al-Musallam, a specialist in technology and innovation, who holds patents; his experience has contributed to building a Saudi technological model capable of competing and expanding globally, transforming technological ideas into practical products that serve the travel and hospitality sector.
Al-Musallam continues to lead the company towards developing AI-based solutions, linking technology to market needs, focusing on enhancing user experience efficiency, expanding partnerships, and building products that meet the needs of individuals and establishments.
"Maqeen" is heading towards expansion in the business sector by launching new technological products aimed at enabling companies, banks, and platforms to manage travel and booking services more efficiently, through solutions that offer broader options, greater flexibility, and lower costs.
The experience of "Maqeen" stands out at a time when the tourism and travel sector in the Kingdom is witnessing a qualitative transformation and accelerated growth, driven by major investments and projects that are reshaping the sector's ecosystem and enhancing its competitiveness. Concurrently, the role of the private sector is growing as an active partner in this transformation, through the development of innovative solutions and services that contribute to elevating the travel experience and align with the Kingdom's aspirations to build a comprehensive and sustainable tourism sector.