في البداية، لربما كان في جناح صغير، ومن فكرة بسيطة يقام معرض، ومع كل خطوة أولى تتفتح الآفاق وتتسع الرؤية، ومن مساحة محدودة تولد مسيرة تتحول إلى صناعة.
فمن جناح صغير بدأت الحكاية، ومع كل زائر ولقاء تشكلت علاقات جديدة، ومع كل مشاركة تراكمت الخبرات، وتوسعت شبكة الشراكات، حتى أصبحت التجربة الأولى قاعدة انطلاق نحو مرحلة تنظيمية، نقلت العارض من المشاركة إلى القيادة، ومن العرض المحدود إلى الفعل المؤثر.
أن هذه النقلة جاءت نتيجة وعي بمتطلبات السوق، وقدرة على تحويل الفجوات إلى فرص، والفكرة إلى صناعة متكاملة.
ومع مرور الوقت، أُقيم أول معرض يحمل بصمة العارض، فتح أبوابًا اقتصادية جديدة، وخلق فرصًا للتبادل التجاري، وحقق قيمة مضافة للمشاركين، وأسهم في تنشيط قطاعات حيوية مثل السياحة والضيافة والخدمات اللوجستية، ومع كل نجاح، ارتفع مستوى الحضور، وتوسعت دائرة التأثير، وتحوّل المعرض إلى منصة تعزز الناتج المحلي، وتدعم توجه المملكة نحو تنويع مصادر الدخل.
اليوم، يقف ذلك العارض وقد أصبح منظمًا رائدًا، تقام باسمه فعاليات كبرى، تجذب الاستثمارات المحلية والدولية، وتفتح أسواقًا جديدة أمام الشركات الناشئة والكبيرة، وتخلق فرص عمل، وتدعم القطاع الخاص ليكون شريكًا رئيسيًا في التنمية الوطنية، هذه المسيرة تنسجم مع رؤية المملكة 2030 التي جعلت من صناعة المعارض والمؤتمرات رافعة استراتيجية، ومحركًا مهمًا للنمو الاقتصادي، وجسرًا يربط بين المملكة والعالم في مجالات الاستثمار وسياحة الأعمال.
من جناح صغير إلى صناعة متكاملة، ومن خطوة أولى إلى مشروع وطني، تتجلى الرسالة واضحة: أن الاقتصاد ينمو حين تتاح الفرصة للأفكار لتتحول إلى مشاريع، وحين تُمنح الطاقات المجال لتصنع أثرها، وحين يصبح الشغف الفردي جزءًا من الطموح الجماعي، إنها حكاية وطن يحتضن أبناءه، ويمنحهم المساحة ليحولوا أحلامهم إلى إنجازات، ويكتبوا قصصًا جديدة في سجل التنمية السعودية.
ختامًا، يظل الوطن هو الحكاية الكبرى، هو الأرض التي تحتضن البداية وتمنحها المعنى، وهو الفضاء الذي تتسع فيه الأحلام وتتحول فيه الجهود الفردية إلى إنجازات جماعية فكل جناح صغير يكبر بين يديه، وكل فكرة بسيطة تنمو في رحابه، وكل شغف يجد فيه فرصة ومسارًا.
وطننا الحبيب نسير معك في رحلتك، نكبر بنهضتك، نترك للأجيال القادمة وطنًا يليق بأحلامهم، حاضرًا في القلوب، عزيزًا في النفوس، عاليًا في السماوات، ونبراسًا ينير دروب المستقبل، ويرسم فخرنا واعتزازنا في كل خطوة.
سلمان بن سهيل العطاوي
«عارض» غيّر قواعد اللعبة: شغف وخلق فرص
24 أغسطس 2025 - 20:01
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آخر تحديث 25 أغسطس 2025 - 00:15
تابع قناة عكاظ على الواتساب
In the beginning, it may have started in a small pavilion, with a simple idea for an exhibition. With each first step, horizons opened up and visions expanded, and from a limited space, a journey was born that transformed into an industry.
From a small pavilion, the story began. With each visitor and meeting, new relationships were formed, and with each participation, experiences accumulated, and the network of partnerships expanded, until the first experience became a launching pad towards an organizational phase, moving the exhibitor from participation to leadership, and from a limited display to impactful action.
This shift came as a result of awareness of market requirements, and the ability to turn gaps into opportunities, and ideas into a comprehensive industry.
Over time, the first exhibition bearing the exhibitor's mark was held, opening new economic doors, creating opportunities for trade exchange, adding value for participants, and contributing to the revitalization of vital sectors such as tourism, hospitality, and logistics services. With each success, the level of attendance rose, the circle of influence expanded, and the exhibition transformed into a platform that enhances local output and supports the Kingdom's direction towards diversifying income sources.
Today, that exhibitor stands as a leading organizer, with major events held in their name, attracting local and international investments, opening new markets for both startups and large companies, creating job opportunities, and supporting the private sector to be a key partner in national development. This journey aligns with the Kingdom's Vision 2030, which has made the exhibition and conference industry a strategic lever and an important driver of economic growth, and a bridge connecting the Kingdom with the world in the fields of investment and business tourism.
From a small pavilion to a comprehensive industry, and from a first step to a national project, the message is clear: the economy grows when opportunities are available for ideas to transform into projects, when energies are given the space to make their impact, and when individual passion becomes part of collective ambition. It is a story of a homeland that embraces its children and gives them the space to turn their dreams into achievements, writing new stories in the record of Saudi development.
In conclusion, the homeland remains the grand story, the land that embraces the beginning and gives it meaning, the space where dreams expand and individual efforts turn into collective achievements. Every small pavilion grows in its hands, every simple idea flourishes within it, and every passion finds an opportunity and a path.
Our beloved homeland, we walk with you on your journey, we grow with your renaissance, we leave for future generations a homeland worthy of their dreams, present in hearts, cherished in souls, high in the skies, and a beacon that lights the paths of the future, drawing our pride and honor in every step.
From a small pavilion, the story began. With each visitor and meeting, new relationships were formed, and with each participation, experiences accumulated, and the network of partnerships expanded, until the first experience became a launching pad towards an organizational phase, moving the exhibitor from participation to leadership, and from a limited display to impactful action.
This shift came as a result of awareness of market requirements, and the ability to turn gaps into opportunities, and ideas into a comprehensive industry.
Over time, the first exhibition bearing the exhibitor's mark was held, opening new economic doors, creating opportunities for trade exchange, adding value for participants, and contributing to the revitalization of vital sectors such as tourism, hospitality, and logistics services. With each success, the level of attendance rose, the circle of influence expanded, and the exhibition transformed into a platform that enhances local output and supports the Kingdom's direction towards diversifying income sources.
Today, that exhibitor stands as a leading organizer, with major events held in their name, attracting local and international investments, opening new markets for both startups and large companies, creating job opportunities, and supporting the private sector to be a key partner in national development. This journey aligns with the Kingdom's Vision 2030, which has made the exhibition and conference industry a strategic lever and an important driver of economic growth, and a bridge connecting the Kingdom with the world in the fields of investment and business tourism.
From a small pavilion to a comprehensive industry, and from a first step to a national project, the message is clear: the economy grows when opportunities are available for ideas to transform into projects, when energies are given the space to make their impact, and when individual passion becomes part of collective ambition. It is a story of a homeland that embraces its children and gives them the space to turn their dreams into achievements, writing new stories in the record of Saudi development.
In conclusion, the homeland remains the grand story, the land that embraces the beginning and gives it meaning, the space where dreams expand and individual efforts turn into collective achievements. Every small pavilion grows in its hands, every simple idea flourishes within it, and every passion finds an opportunity and a path.
Our beloved homeland, we walk with you on your journey, we grow with your renaissance, we leave for future generations a homeland worthy of their dreams, present in hearts, cherished in souls, high in the skies, and a beacon that lights the paths of the future, drawing our pride and honor in every step.


