اطّلعت على التقرير السنوي لبرنامج خدمة ضيوف الرحمن لعام 2024، تحت عنوان «شرفٌ وشغفٌ»، الذي صدر مؤخرًا، فتوقفت عند مؤشرات الأداء الاستراتيجي، ولفتتني الأرقام التي تعكس نموًا متسارعًا نحو تحقيق مستهدفات رؤية المملكة 2030، أراها تقدمًا يليق بطموح الرؤية السعودية في الريادة والتميّز في خدمة الحرمين الشريفين.
فعلى سبيل المثال، مؤشر عدد الزوار القادمين من الخارج لأداء العمرة سجّل ارتفاعًا ملحوظًا؛ من 8.55 مليون في عام 2019 إلى 13.56 مليون في 2023، ليصل إلى 16.92 مليون في عام 2024، مما يعكس زيادة في الجاذبية العالمية للمملكة كمقصد إسلامي متكامل.
كذلك، تطوّر مؤشر تجربة المعتمرين من 80% في 2019 إلى 82% في 2024، ما يدل على تحسّن جودة الخدمات المقدمة. أما مؤشر تجربة الحجاج، فحافظ على استقراره عند 78% خلال 2019 و2023، ثم ارتفع إلى 81% في 2024، وهو ارتفاع نوعي يُحسب للجهات العاملة.
وفي جانب العناية بالبعد الثقافي والحضاري، ارتفع عدد المواقع التاريخية الإسلامية والثقافية المؤهلة من صفر في 2019 إلى 10 مواقع في 2023، ثم إلى 15 موقعًا في 2024، مما يعكس الاهتمام المتزايد بإثراء التجربة الدينية والثقافية للزائر.
ومن الجوانب اللافتة أيضًا، نمو أعداد المتطوعين في خدمة ضيوف الرحمن من 3,352 متطوعًا في 2019 إلى 131,050 في 2023، ثم إلى 153,009 في 2024، وهو مؤشر مهم على ترسيخ ثقافة العطاء والمشاركة المجتمعية.
جميع هذه الأرقام تؤكد أن المملكة تسجّل تقدمًا حقيقيًا في مؤشرات العمرة والحج، سواء من حيث جودة التجربة، أو تطوير البنية التحتية، أو تحسين الخدمات، وهو ما يعكس فعالية الاستراتيجيات الوطنية واستثمارها الذكي في هذا القطاع الحيوي.
ختامًا.. يعكس هذا التقدم الملموس تكامل القطاعات الوطنية تحت مظلة رؤية 2030، ويدل على أن نجاح خدمة ضيوف الرحمن ليس مسؤولية جهة واحدة، بل نتيجة تناغم مؤسسي وتنسيق وطني عالي المستوى، يضع الزائر في قلب الاهتمام، ويجعل من التجربة الدينية تجربة متكاملة ومُلهمة للعالم، تصنع قصة نمو سعودية كلها «شرف وشغف».
تابع قناة عكاظ على الواتساب
I reviewed the annual report of the Guests of Rahman's Service Program for 2024, titled "Honor and Passion," which was recently released. I paused at the strategic performance indicators, and the numbers reflecting accelerated growth towards achieving the targets of Saudi Vision 2030 caught my attention. I see this as progress that befits the ambition of the Saudi vision in leadership and excellence in serving the Two Holy Mosques.
For example, the indicator for the number of visitors coming from abroad to perform Umrah recorded a significant increase; from 8.55 million in 2019 to 13.56 million in 2023, reaching 16.92 million in 2024, reflecting an increase in the global appeal of the Kingdom as a comprehensive Islamic destination.
Additionally, the indicator for the experience of Umrah performers improved from 80% in 2019 to 82% in 2024, indicating an enhancement in the quality of services provided. As for the indicator for the experience of pilgrims, it remained stable at 78% during 2019 and 2023, then rose to 81% in 2024, which is a qualitative increase attributed to the working entities.
In terms of cultural and civilizational care, the number of qualified Islamic and cultural historical sites increased from zero in 2019 to 10 sites in 2023, then to 15 sites in 2024, reflecting the growing interest in enriching the religious and cultural experience for visitors.
Another notable aspect is the growth in the number of volunteers serving the Guests of Rahman, from 3,352 volunteers in 2019 to 131,050 in 2023, then to 153,009 in 2024, which is an important indicator of the establishment of a culture of giving and community participation.
All these numbers confirm that the Kingdom is making real progress in the indicators of Umrah and Hajj, whether in terms of experience quality, infrastructure development, or service improvement, reflecting the effectiveness of national strategies and their smart investment in this vital sector.
In conclusion, this tangible progress reflects the integration of national sectors under the umbrella of Vision 2030 and indicates that the success of the Guests of Rahman's Service is not the responsibility of a single entity, but rather the result of institutional harmony and high-level national coordination that places the visitor at the heart of attention, making the religious experience a comprehensive and inspiring one for the world, creating a Saudi growth story filled with "Honor and Passion."
For example, the indicator for the number of visitors coming from abroad to perform Umrah recorded a significant increase; from 8.55 million in 2019 to 13.56 million in 2023, reaching 16.92 million in 2024, reflecting an increase in the global appeal of the Kingdom as a comprehensive Islamic destination.
Additionally, the indicator for the experience of Umrah performers improved from 80% in 2019 to 82% in 2024, indicating an enhancement in the quality of services provided. As for the indicator for the experience of pilgrims, it remained stable at 78% during 2019 and 2023, then rose to 81% in 2024, which is a qualitative increase attributed to the working entities.
In terms of cultural and civilizational care, the number of qualified Islamic and cultural historical sites increased from zero in 2019 to 10 sites in 2023, then to 15 sites in 2024, reflecting the growing interest in enriching the religious and cultural experience for visitors.
Another notable aspect is the growth in the number of volunteers serving the Guests of Rahman, from 3,352 volunteers in 2019 to 131,050 in 2023, then to 153,009 in 2024, which is an important indicator of the establishment of a culture of giving and community participation.
All these numbers confirm that the Kingdom is making real progress in the indicators of Umrah and Hajj, whether in terms of experience quality, infrastructure development, or service improvement, reflecting the effectiveness of national strategies and their smart investment in this vital sector.
In conclusion, this tangible progress reflects the integration of national sectors under the umbrella of Vision 2030 and indicates that the success of the Guests of Rahman's Service is not the responsibility of a single entity, but rather the result of institutional harmony and high-level national coordination that places the visitor at the heart of attention, making the religious experience a comprehensive and inspiring one for the world, creating a Saudi growth story filled with "Honor and Passion."
