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A media report, based on an analytical study conducted by the University of California, stated that using short phrases consisting of three words can be an effective tool for quickly capturing the audience's attention. The study, which included an analysis of successful marketing campaigns, found that three-word phrases like "Do it now," "Don't miss out," or "Try it yourself" achieve a higher response rate than longer phrases. Experts explain this by noting that the human brain reacts faster to concise messages that are easier to remember and process. Additionally, the harmonious rhythm of three-word phrases makes them more memorable and increases the likelihood of sharing them on social media. Researchers point out that using this technique should be tied to a clear context and a sincere message to avoid making the audience feel manipulated. The study recommends that professionals in advertising and marketing focus on clarity and simplicity, while choosing words that convey real value to the recipient.