النصر من النمسا إلى قلوب الأوروبيين

In the heart of the Alps, where the clouds touch the peaks, an unusual scene for European football unfolded: a European audience dressed in yellow gathered to watch the training of Al-Nassr Saudi Club, a scene that encapsulated how football can become a global language when backed by a vision as grand as Saudi Vision 2030.

The stands were filled with European families, children waving Al-Nassr banners, and fathers proudly taking photos, while innocent smiles lit up the faces of the little ones wearing the Al-Nassr jersey. A small girl was lifted high to show off the Al-Nassr logo, and children stood behind the fences as if they were in front of a dream. All of this was not in a world-class stadium or in the final of a continental championship, but in a friendly match during the team's training camp in Austria.

Al-Nassr was not alone on the field; it was accompanied by a state project that is redefining the features of soft power through sports, a project being translated on European soil, where cameras stood to document a historic moment: a Saudi club receiving such European public support in its first friendly match.

Al-Nassr's first match in its European camp against Austrian Bohun ended with a significant victory for Al-Nassr, 5-2, but the score was not the most notable event; the European audience's presence and the children wearing yellow were the story that media lenses raced to document.

From Najd, Al-Nassr emerged, and today it is making noise in the heart of Europe. A sports project transformed from mere competition into a soft power industry, manifested in the form of yellow jerseys lighting up the stands of Europe, saying to the world: Saudi Arabia is not participating... Saudi Arabia is leading.