عسير: هيئة الصحفيين تنظّم ورشة «البيان الصحفي للاتصال المؤسسي»

The Saudi Journalists Association branch in the Asir region organized this evening (Wednesday), in partnership with the Abha Chamber of Commerce, a training workshop titled "The Press Release for Institutional Communication - Models and Practices," presented by Dr. Yahya Al-Qubba, a faculty member at King Khalid University, at the Abha Chamber theater, with a large attendance of professionals in institutional communication, media, and public relations.

During the training workshop, the speaker addressed the concept of the institutional press release, its importance, and the mechanism for drafting it professionally to meet the requirements of modern media. He also reviewed the most common mistakes in writing press releases and ways to address them, as well as the types of press releases, along with practical models and applications. The training workshop witnessed notable interaction from the attendees through interventions and discussions that enhanced the topics and contributed to the exchange of experiences among the participants. At the end of the training workshop, Dr. Issa Al-Mustanir, the director of the Saudi Journalists Association branch in Asir, honored the trainer Dr. Yahya Al-Qubba. This training workshop is part of the programs, events, and activities of the Saudi Journalists Association branch, aimed at building and developing diverse media skills, advancing the journalism profession, and enhancing journalistic performance.