في قلب التحولات الكبرى التي تشهدها بلادنا المباركة تتشكّل صناعة بحجم الطموح وعمق الرؤية، هي قطاع المعارض والمؤتمرات.. الصناعة التي تُعيد تعريف اللقاء، وتحوّل القاعات إلى اقتصادات، وتخلق من التنظيم فناً، ومن التخطيط استثماراً. نحن ولله الحمد والشكر في وطن قرر أن يسبق الزمن ويعيد تشكيل اقتصاده بيد أبنائه، وأنت واحد منهم.. ابن الوطن أنت بالذات من نعوّل عليه في كتابة قصة نجاح هذا القطاع الحيوي، قطاع المعارض والمؤتمرات تلك التي يتقاطع فيها الفكر بالاقتصاد، والهوية بالابتكار، والخدمة بالفرصة.
والمهمة؛ تبدأ من فكرة وتنتهي إلى عقود وصفقات، وتستضيف خلالها العقول وتفتح الأبواب لكل حلم. العاصمة الرياض وحدها تحتضن أكثر من 380 فعالية سنوياً، والمملكة بأكملها تجاوزت 500 معرض ومؤتمر في عام واحد، فهل تعلم أن معدل النمو السنوي لهذا القطاع بلغ 11%؟ وأنه يضخ مليارات الريالات سنوياً في السوق المحلية؟ من خدمات لوجستية إلى تصميم، إلى مقاولات، إلى حلول رقمية، وإلى تدريب وتوظيف واستشارات.
لقد أصبح هذا القطاع ساحة للعمل، ومنصة للابتكار، وذراعاً قوية من أذرع التنمية، وأصبح باباً لمن يريد أن يبدأ من الصفر ويصعد السلم بخطى واثقة. تخيّل معي.. لو أنك بدأت اليوم شركة صغيرة لتنظيم الفعاليات، أو دخلت مجال تصميم الأجنحة والمعارض، أو طوّرت تطبيقاً ذكياً لإدارة الزوار والتذاكر، أو ابتكرت طريقة رقمية لعرض المنتجات بتقنيات الواقع المعزز.. كم من عميل سيطرق بابك؟ كم من عقد ستوقع؟ وكم من اسم ستصنع؟
هنا الرياض، وهنا جدة، وهنا كل مدينة سعودية.. تستعد لاستقبال العالم بمشاريع كبرى مثل القدية، نيوم، البحر الأحمر، الدرعية، والرياض الخضراء تتحول تدريجياً إلى وجهات دولية للفعاليات، والضيوف والصفقات.
شبابنا الأعزاء والغوالي، بلادنا اليوم تقف في المرتبة 38 عالمياً في قطاع الخدمات اللوجستية، حيث قفزت 17 مرتبة دفعة واحدة، وقطاع المقاولات يمثل ثاني أكبر القطاعات غير النفطية ويُسهم بـ8% من الناتج المحلي، فهل من المنطقي أن تبقى متفرّجاً على هذا المشهد؟ أم تنضمّ إليه وتسهم في رسم تفاصيله؟ هذا هو قلب المستقبل، وهو فرصة حقيقية لكل شاب سعودي يمتلك الطموح والرؤية، هذا وطنك الذي منحك مفاتيح الأبواب، ودعاك للابتكار. شبابنا، إن رؤية الأمير محمد بن سلمان ترسم آفاقاً لا تعرف المستحيل في زمن الأبطال والفكر الملهم، وأنتم نبض هذا الوطن، ومن يكتبُ التاريخَ في سطور المجد، كونوا رُوادَ الغد وبناة المدن وصُنّاعَ الحكايات والعمران كما عهدناكم، ففي كلّ زاوية من هذا الوطن تفتح أبواب فرص تنتظرُ من يمد اليد ويخطو بخطى الطموحِ والمجد، استثمروا في صناعة المعارضِ والفعاليات التي هي شريان الحياة في مجالات من الابتكار والتقنية والحلول التي تصنع المعجزات.
هذه دعوتي إليكم، فأنتم جيل البناء.. تقدموا وخذوا المكان واجعلوا منكم شعلة تنير الدرب.. كونوا صُنّاع الفرح والمعرفة، وارسموا بأحلامكم سماء لا تغرب. ننتظرك لتكون أنت الذي يعيد تعريف المعرض السعودي.
سلمان بن سهيل العطاوي
ننتظرك.. تعرّف المعرض السعودي من جديد!
29 يوليو 2025 - 00:10
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آخر تحديث 29 يوليو 2025 - 00:10
تابع قناة عكاظ على الواتساب
In the heart of the major transformations taking place in our blessed country, an industry is forming that matches our ambitions and the depth of our vision; it is the exhibitions and conferences sector. This industry redefines meetings, transforms halls into economies, and creates art from organization and investment from planning. We are, thank God, in a nation that has decided to outpace time and reshape its economy with the hands of its sons, and you are one of them. You, as a son of the homeland, are precisely who we rely on to write the success story of this vital sector, the exhibitions and conferences sector where thought intersects with economy, identity with innovation, and service with opportunity.
The mission begins with an idea and ends with contracts and deals, during which minds are hosted and doors are opened to every dream. The capital, Riyadh, alone hosts more than 380 events annually, and the Kingdom as a whole surpassed 500 exhibitions and conferences in a single year. Did you know that the annual growth rate of this sector reached 11%? And that it injects billions of riyals annually into the local market? From logistics services to design, contracting, digital solutions, and training, employment, and consulting.
This sector has become a field for work, a platform for innovation, and a strong arm of development. It has become a door for those who want to start from scratch and climb the ladder with confident steps. Imagine with me... if you started a small event organizing company today, or entered the field of designing pavilions and exhibitions, or developed a smart application for managing visitors and tickets, or invented a digital way to showcase products using augmented reality technologies... how many clients would knock on your door? How many contracts would you sign? And how many names would you create?
Here in Riyadh, here in Jeddah, and here in every Saudi city... preparations are underway to welcome the world with major projects like Qiddiya, NEOM, the Red Sea, Diriyah, and Green Riyadh, gradually transforming into international destinations for events, guests, and deals.
Our dear and cherished youth, our country today ranks 38th globally in the logistics services sector, having jumped 17 places at once, and the contracting sector represents the second largest non-oil sector, contributing 8% to the GDP. Is it logical to remain a spectator in this scene? Or will you join in and contribute to shaping its details? This is the heart of the future, and it is a real opportunity for every ambitious Saudi youth with a vision. This is your homeland that has given you the keys to the doors and invited you to innovate. Our youth, the vision of Prince Mohammed bin Salman charts horizons that know no impossible in an era of heroes and inspiring thought, and you are the pulse of this nation, the ones who write history in the lines of glory. Be the pioneers of tomorrow, the builders of cities, and the creators of stories and civilization as we have known you. In every corner of this homeland, doors of opportunities are opening, waiting for those who extend their hands and step forward with ambition and glory. Invest in the exhibitions and events industry, which is the lifeblood in fields of innovation, technology, and solutions that create miracles.
This is my invitation to you; you are the generation of builders. Step forward, take your place, and make yourselves a flame that lights the path. Be the creators of joy and knowledge, and paint with your dreams a sky that never sets. We await you to be the one who redefines the Saudi exhibition.
The mission begins with an idea and ends with contracts and deals, during which minds are hosted and doors are opened to every dream. The capital, Riyadh, alone hosts more than 380 events annually, and the Kingdom as a whole surpassed 500 exhibitions and conferences in a single year. Did you know that the annual growth rate of this sector reached 11%? And that it injects billions of riyals annually into the local market? From logistics services to design, contracting, digital solutions, and training, employment, and consulting.
This sector has become a field for work, a platform for innovation, and a strong arm of development. It has become a door for those who want to start from scratch and climb the ladder with confident steps. Imagine with me... if you started a small event organizing company today, or entered the field of designing pavilions and exhibitions, or developed a smart application for managing visitors and tickets, or invented a digital way to showcase products using augmented reality technologies... how many clients would knock on your door? How many contracts would you sign? And how many names would you create?
Here in Riyadh, here in Jeddah, and here in every Saudi city... preparations are underway to welcome the world with major projects like Qiddiya, NEOM, the Red Sea, Diriyah, and Green Riyadh, gradually transforming into international destinations for events, guests, and deals.
Our dear and cherished youth, our country today ranks 38th globally in the logistics services sector, having jumped 17 places at once, and the contracting sector represents the second largest non-oil sector, contributing 8% to the GDP. Is it logical to remain a spectator in this scene? Or will you join in and contribute to shaping its details? This is the heart of the future, and it is a real opportunity for every ambitious Saudi youth with a vision. This is your homeland that has given you the keys to the doors and invited you to innovate. Our youth, the vision of Prince Mohammed bin Salman charts horizons that know no impossible in an era of heroes and inspiring thought, and you are the pulse of this nation, the ones who write history in the lines of glory. Be the pioneers of tomorrow, the builders of cities, and the creators of stories and civilization as we have known you. In every corner of this homeland, doors of opportunities are opening, waiting for those who extend their hands and step forward with ambition and glory. Invest in the exhibitions and events industry, which is the lifeblood in fields of innovation, technology, and solutions that create miracles.
This is my invitation to you; you are the generation of builders. Step forward, take your place, and make yourselves a flame that lights the path. Be the creators of joy and knowledge, and paint with your dreams a sky that never sets. We await you to be the one who redefines the Saudi exhibition.


